Wed.Oct 09, 2024

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B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]

Content Marketing Institute

What do the top-performing B2B marketers do? How is generative AI being treated in content programs? What content types dominate this year’s list? All those questions and more are answered in CMI’s just-released annual B2B research.

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How to Handle Memory Gaps in Your Memoir

Jane Friedman

Today’s post is by writer and editor Lisa Cooper Ellison. Join her on Wednesday, October 16, for the online class Mastering Trauma Scenes to Improve Your Memoir. How do you write about an event when your memories of it are scattered, shattered, or gone? It’s one of the most frequent questions trauma survivors ask me. Before I share what to do, let’s talk about why traumatic memories are often fractured and how their disjointedness makes them difficult to work with.

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The 100 Most Searched People on Google in 2024

Ahrefs

These are the 100 most searched people, along with their monthly search volumes. In almost every industry, there are celebrities, professionals, or influencers that other people want to emulate.

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Unlocking Personalization With an On-Device Model for the Grammarly Keyboard

Grammarly

Hasn’t everyone wished, at some point or another, that their phone keyboard understood them a little better? We’ve all experienced typing a word that we use frequently—our pet’s nickname or the name of a project at work—only to have our keyboard not recognize this term and give us an unhelpful correction instead. Today, the Grammarly Keyboard on iOS can learn your personal lexicon, tailoring suggestions to the words you use, even if they’re not in the standard dictionary.

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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Freelancers with Unfiled Tax Returns May Pay  Hefty Fines Under New IRS Back Tax Collection Initiatives

Freelance Union

Running a freelance business provides significant flexibility and independence, however these benefits to not extend to your taxes. In fact, if you have any unfiled tax returns, it is imperative that you take action now to file them or risk the IRS fines and penalties which may be assessed.  Why the urgent call to file your freelance back taxes?

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Navigating Crisis Communications in Business: Strategies and Preparation

Grammarly

Effective crisis communication is not merely a reactive strategy; it is part of a proactive approach to establishing a strong, resilient brand, built on trust and credibility. In an era where information travels at unprecedented speeds and public scrutiny is constant, businesses that prioritize and master crisis communications are better equipped to navigate unforeseen challenges, protect their reputation, and build trust with their customers and stakeholders.

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Where Did The Idea For Blood Vintage Come From?

The Creative Penn

How did visiting two English vineyards spark the idea behind Blood Vintage, a Folk Horror novel? J.F. Penn talks to Natalie Maclean on The Unreserved Wine Talk Podcast. You can listen to the full interview on your favourite podcast app, or here , and you can read the transcript of the full interview here with pictures. [link] J.F. Penn talking about blood vintage with natalie maclean Natalie: Tell us what drew you to this story in the first place.

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7 Highly Lucrative Affiliate Marketing Niches For 2024

Smart Blogger

The biggest challenge facing affiliate marketers is finding a profitable niche. Get it right and you can make lots of passive income. But get it wrong, and you’ll end up wasting tons of time, money, and effort. In this post, I’ll give you 7 highly profitable affiliate marketing niche ideas to consider. I’ll also show you how to analyze a niche’s potential and share a few handy blogging tips to help your affiliate marketing efforts shine.

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Leverage LinkedIn Articles for Maximum Impact

Contently

When LinkedIn first rolled out, it was a useful place for people to network, search for jobs, and share updates — and look up whatever happened to that coworker from 10 years ago. However, these days, the benefits go beyond building interpersonal connections. With more than one billion members, LinkedIn can be a key platform for promoting and building a business’s brand.

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Buyer Journey Content Mapping: Content for Each Stage

ContentWriters

Consumers go through a purchase cycle of distinct deliberations, decisions, and actions. Savvy marketers deliver content throughout this cycle to build familiarity and brand trust. Understanding what types of content and how to use them at each stage is core to a buyer journey content mapping strategy. As a potential customer goes through their buying process, you want your content to help them to the next stage.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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Twitter/X Ads: A Detailed Guide after Getting 2 Million Impressions

Smart Blogger

If you’re using social media to grow your brand, you might have overlooked Twitter (rebranded as X) advertising. It’s understandable. With so many platforms vying for your attention and budget, it’s easy to stick with what you know or what seems most popular. You might think Twitter ads aren’t effective or necessary for your growth strategy.

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