BKA Content

JUNE 6, 2024

Is Content Marketing Worth It for Your Business? In the digital era, content marketing holds a significant position. Its importance comes from facilitating business-audience connections, fostering trust, and delivering tangible outcomes. Esteemed marketing experts consider it a top-tier strategy that endures over time, offering a reasonable cost-to-benefit ratio.

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Content Marketing IT Marketing Content 96

Jasper

JUNE 6, 2024

The latest research from Jasper signals a significant milestone for AI image generation & out-performs contributions from major players including MIT and Adobe.

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Jane Friedman

JUNE 6, 2024

Today’s post is by author Ginny Kubitz Moyer. Over the course of my life, I have chosen names for two real human beings and approximately 200 fictional ones. The processes are surprisingly similar. Both involve a blend of logic and intuition, and both feel like deeply consequential decisions. Of course, it’s fair to say the stakes are higher when naming a baby.

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Writer Projects Writing Brand 125

Content Marketing Institute

JUNE 6, 2024

The U.S. Transportation Security Administration is serious business, but its social media team doesn’t see why they can’t have fun with that. Go behind the scenes to see how they attract millions who probably expected boring posts.

Transportation 121

Transportation Social Media Content Media 121

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

David Meerman Scott

JUNE 6, 2024

The Marketing AI Institute’s fabulous AI for B2B Marketers Summit today delivered tons of strategies and tactics on how AI can revolutionize business-to-business marketing and drive company growth. At the virtual event, I moderated a barnburner of a panel The Reality of AI Adoption in B2B Marketing. I'm sharing some highlights here.

Marketing 98

Marketing 98

Grammarly

JUNE 6, 2024

Generative AI will fundamentally change the way we communicate at work. It’s not just a technological upgrade or another productivity tool; it presents a fundamental shift in how businesses and employees operate. The learning curve to achieve enterprise-wide AI adoption might seem steep, but it is achievable. Every business is starting at a different place with generative AI.

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Education Communication Concept Creativity 88

Brafton

JUNE 6, 2024

Marketing is a game of attention. It’s all about using the tools at your disposal to get your audience’s eyes on your brand. Of course, marketing is complex and multi-layered, but sometimes a simple idea can unlock exciting new possibilities. For example: Your list of marketing tools is longer than you may assume. Just because you’ve never used a marketing channel before, that doesn’t mean you can’t get great results with it in the future.

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Marketing Entertainment Brand Awareness Recruitment 59

Contently

JUNE 6, 2024

Recently, almost immediately after voicing my desire to find a new pair of climbing pants aloud, I started seeing Instagram ads for a popular brand. The pants seemingly followed me everywhere, even showing up in the organic content on my for-you pages. This kind of social media experience has become all but universal; as consumers, targeted ads and influencer content can feel creepily timed to our real-life conversations.

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Engagement Content Marketing Marketing Healthcare 52

ProBlogger

JUNE 6, 2024

The post How to Approach Influencers in Your Niche: Twelve Crucial Tips appeared first on ProBlogger. Do you want to connect with influencers in your niche? Most bloggers do. But many of them go about it the wrong way. Forming relationships with influencers is something you really want to get right. Done well, it’s one of the best ways to grow your audience and brand.

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Social Media Construction Promotion Blogger 55

ProBlogger

JUNE 6, 2024

The post How to Approach Influencers in Your Niche: Twelve Crucial Tips appeared first on ProBlogger. Do you want to connect with influencers in your niche? Most bloggers do. But many of them go about it the wrong way. Forming relationships with influencers is something you really want to get right. Done well, it’s one of the best ways to grow your audience and brand.

Social Media 26

Social Media Construction Promotion Blogger 26

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication