Thu.Sep 05, 2024

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SXO Explained: How to Adapt to the New Era of Search

Ahrefs

As search marketers, that’s often what we think happens. But here’s what actually happened: The branch of SEO that cares about journeys like this is search experience optimization (SXO).

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How To Create a Video Strategy for Now and the Future

Content Marketing Institute

Creating more videos for the sake of video won’t get you far (even when the requests come from your CEO or other executives). But a customer-centric video strategy will. Here’s what to consider as you build yours.

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How to Write a Blog Post: A Full Breakdown of How We Do it at Buffer

Buffer

The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet.  As you can probably guess, we don’t do things the same way anymore. Our blog and writing process have seen many iterations throughout the years.

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FlexClip: A Powerful Video Editing Tool (with Exclusive Discount!)

Freelance Writing Jobs

Video has become an essential communication tool today. Whatever sector you’re in—and even if you’re a student creating a presentation for class or a teacher crafting engaging learning materials—being able to edit videos effectively can be a game-changer. And for freelance writers who offer add-on services (aside from written content), graphic tools are a must.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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How to Tackle Your AI Concerns and Upskill as a Freelancer

Freelance Union

Although Artificial Intelligence (AI) technology is not a new concept, its introduction into the mainstream job market happened rapidly following the widespread launch of the original automated content generator, ChatGPT. Indeed, new positions continue to be created in response to AI’s rollout encouraging freelancers to join the ‘AI revolution ’ However, for all the buzz, positivity, and hype that businesses bestow on AI, many freelancers and remote workers remain fearful ab

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What Is Linear Regression in Machine Learning?

Grammarly

Linear regression is a foundational technique in data analysis and machine learning (ML). This guide will help you understand linear regression, how it is constructed, and its types, applications, benefits, and drawbacks. Table of contents What is linear regression? Types of linear regression Linear regression vs. logistic regression How does linear regression work?

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Why Guard Tour Software is Essential for Large Facilities

Blogtrepreneur

Securing and managing facilities can be quite a task without the proper tools and systems in place. Fortunately, thanks to advancements, there exists a solution: guard tour software. This innovative software has now become a tool for industries managing expansive facilities. In this blog, we’ll delve into why guard tour software plays a role in overseeing security within these environments.

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Natural Backlinks: What They Are and How to Build Them

The Hoth

A healthy link profile consists of natural backlinks coming from a variety of sources, but what does that mean? Are there types of backlinks that occur in nature? Whenever SEOs talk about natural backlinks, they’re referring to backlinks they had no part in creating , thus they occurred ‘naturally.’ Most of the time, this means another website found your content extremely helpful or interesting and decided to share it with their audience.

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How To Grow a Divorce Law Firm the Right Way

Blogtrepreneur

Growing a divorce law firm involves more than just handling cases and managing client relationships. It requires strategic planning, effective marketing, and an unwavering commitment to client satisfaction. Whether you’re starting a new practice or looking to expand an existing one, understanding the key strategies for growth can set your firm on the path to success.

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Is Yoast SEO Premium Worth It?

BKA Content

Is Yoast SEO Premium Worth It? Saying that Yoast SEO is a popular tool for search engine optimization would be an understatement. It has over 10 million installs, and 25,000+ five-star ratings (95% of the total). This app comes in two flavors: free and premium. If you use WordPress (or Shopify) for your e-commerce website, you may have even installed the free version before.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.