Be Yourself So Your Readers Can Find You
Jane Friedman
JUNE 26, 2024
Photo by Eric Ward on Unsplash Today’s post is by author brand expert Andrea Guevara. Join us on July 3 for the online class How Authors Can Unlock Brand Recognition. As an author brand strategist, I’m often fighting against the idea that a personal brand is just a cringey, commercialized outcropping of late-stage capitalism. And while there are plenty of examples of brands being used for that exact thing, branding itself can actually be a transformative tool to help authors take back more contr
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