Nick Ursborne

JANUARY 15, 2024

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. Interestingly, this process wasn’t structured and written by me. It was created by GPT-4. It even came up with our copywriter’s name… Emma. All I did was provide the prompt. That said, if you tried the exact same prompt yourself, you probably wouldn’t get quite the same result… for a couple of reasons.

Ads 218

Ads Ad Copy Storytelling Copywriter 218

Ahrefs

JANUARY 15, 2024

To put it simply, this marketing tactic works like this: From a strategic point of view, the main benefit of investing in SEO for SaaS companies is reducing the customer acquisition cost (CAC).

SEO 140

SEO Marketing IT 140

Buffer

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. According to one study, it also costs over $50 billion annually due to wasted resources alone. But what makes B2B content good ? Tough question. With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement

Content 122

Content Freelance Content Marketing Editorial 122

Ahrefs

JANUARY 15, 2024

So, I decided to reflect on my journey. I did two Ask Me Anything (AMA) sessions to see what people wanted to know: one on Twitter X and another on LinkedIn.

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Blog Post Post Blog Blogging 126

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Grammarly

JANUARY 15, 2024

Small miscommunications are part of life—misunderstandings, misinterpretation, and omissions of information happen. But miscommunication in the workplace on a large scale is detrimental to productivity, efficiency, and morale. Opportunities for miscommunication at work abound, especially now that remote work and online collaboration are business norms.

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Proofreader Communication Collaboration Projects 111

BKA Content

JANUARY 15, 2024

What Is Enterprise SEO? If you think of your website as a dinner party, you can consider search engine optimization strategies as the invitations you send to guests. The strategy you use to invite close friends and family members to your home for a casual dinner differs from the one you would use to invite guests to a wedding, right? Just like invitations draw guests to an event, a good SEO strategy draws customers to your website and makes it more visible on search engines.

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SEO Search Engine Optimization Collaboration Banking 96

Smart Blogger

JANUARY 15, 2024

Are you looking to boost your Instagram engagement? Navigating the world of Instagram can sometimes feel like trying to solve a complex puzzle, but in this guide, you’ll discover must-try hacks that provide practical, actionable strategies to help you bump up your engagement. From leveraging Instagram features to tapping into the psychology of your followers, these tips are designed to expand your presence and influence among your target audience.

Engagement 73

Engagement Social Media Utilities Brand Awareness 73

Make a Living Writing

JANUARY 15, 2024

If you are a writer trying to grow your career or start to make money from your craft, you most likely have wondered where to sell short stories. Venturing into the realm of selling short stories not only broadens your audience but also propels your writing career to new heights. This guide will walk you through why you should consider selling your short stories in the first place, some tips to submission, and then dive into actual places to submit your short stories.

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Writer Portfolio Publisher Publishing 68

Smart Blogger

JANUARY 15, 2024

Looking for some irony examples to help you understand this tricky literary term? Read on. Let’s face it. Irony is a tricky concept. Because if you’re like most people, you can’t really explain it, but you know it when you see it. Sometimes it’s used verbally. Other times, it’s a situation. But mostly? It’s used incorrectly. (Looking at you Alanis Morissette).

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Proofreader Social Media Storytelling Writer 73

Grammar Underground

JANUARY 15, 2024

A sentence like "Joe is not that big of a sports fan" doesn't need the "of." In fact, that preposition serves no real purpose there. The post Intrusive 'Of' first appeared on Grammar Underground with June Casagrande.

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Post 59

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Buffer

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. According to one study, it also costs over $50 billion annually due to wasted resources alone. But what makes B2B content good ? Tough question. With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement

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Content Freelance Content Marketing Editorial 57

Grammar Underground

JANUARY 15, 2024

I don’t usually focus on pronunciation matters. They don’t much interest me — probably because they don’t frighten me. I know that pronunciation is dictated by usage — we speakers are the ones who vote for our preferred pronunciations every time we speak. So if everyone else pronounces a certain word a certain way for long enough, I can, too. But there are a few pronunciation matters I find interesting, mainly because they came on my radar before I realized how the rules get laid down.

IT 52

IT Post Blog Blogging 52

Jasper

JANUARY 15, 2024

AI in marketing needs to transition from a cost saver to a business driver, providing actionable insights and performance-based recommendations.

Marketing 52

Marketing 52

Bramework

JANUARY 15, 2024

Discovering your unique voice and tone in writing is crucial for connecting with your audience in a meaningful way. In our latest video , we explore how to do just that. Understanding Tone in Writing Unlike speaking, where tone is conveyed through non-verbal cues, in writing, it’s all about your choice of words, punctuation, and sentence structure.

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Medical Blog Blogging Engagement 52

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

The Creative Penn

JANUARY 15, 2024

How can we move past our fears to write the books that mean the most to us? How can we write unique and compelling characters that keep readers coming back for more in a series? Barbara Nickless talks about mindset and writing craft in this wide-ranging interview. In the intro, Planning for a Creative 2024 and Trends for Independent Authors [ALLi] ; Reflecting on 2023 and self-publishing trends for 2024 [ Draft2Digital ]; Launch of GPT store [ The Verge ]; check out the Jo-bot for writing advice

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Writing Publisher Publishing Publishing 98

Bramework

JANUARY 15, 2024

Hey there, aspiring full-time bloggers! Are you tangled up in the web of affiliate vs partner programs, trying to figure out which one can best fuel your blogging dreams? Well, you’re in luck! Today, we’re diving deep into this very topic, unraveling the layers that separate affiliates from partners. This isn’t just another bland comparison; it’s the key to unlocking your blog’s potential.

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Collaboration Content Creator Blog Blogging 105

Bramework

JANUARY 15, 2024

Hey there, aspiring full-time bloggers! Are you tangled up in the web of affiliate vs partner programs, trying to figure out which one can best fuel your blogging dreams? Well, you’re in luck! Today, we’re diving deep into this very topic, unraveling the layers that separate affiliates from partners. This isn’t just another bland comparison; it’s the key to unlocking your blog’s potential.

Collaboration 52

Collaboration Content Creator Blog Blogging 52