Thu.Oct 31, 2024

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5 Bright Ideas To Help Your Content and Marketing Shine in 2025

Content Marketing Institute

Sparks flew at Content Marketing World 2024. Will they help you slow down long enough to bring joy, courage, enchantment, and connection back to your work? There’s only one way to find out. Try these ideas in your work.

Marketing 118
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AI Apps for Infopreneurs

AIIP

By Arthur Weiss Every 25-30 years, a new technology emerges that transforms infopreneurship. In the late 1960s and early 1970s, online databases such as Dialog, LexisNexis, and CompuServe emerged. Twenty-five years later, in the late 1990s, the Internet, particularly the World Wide Web, transformed the landscape – and to be successful, infopreneurs had to become… Read More » The post AI Apps for Infopreneurs appeared first on AIIP Connections Blog.

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I Analyzed 300K Keywords. Here’s What I Learned About AI Overviews

Ahrefs

For instance, one of my favorite stats (although not the favorite – you’ll have to read on for that ) is that 99.9% of AI Overview SERPs display at least one other SERP feature.

Keywords 126
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Quality SEO Content: The QRIES Approach for Better Rankings

Backlinko

Quality SEO content keeps readers glued to the page. The key? Producing content that satisfies both search intent and user experience. But most SEO content fails to do this. The focus is on on-page optimizations while ignoring what actually keeps readers engaged. In this guide, you’ll learn how to use my QRIES framework to: Create content that naturally aligns with Google’s quality standards Build authority that naturally attracts backlinks Scale quality content production First, a r

SEO 117
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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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Content Gamification Turns Marketing Into a Playground for Engagement

Contently

You know that feeling when you open a game on your phone to kill five minutes and suddenly realize an hour has passed? Games have the power of pulling us in so deeply that time seems to disappear. But it’s not merely a mindless escape — games tap into a fundamental need for play that all humans have, no matter their age. Tie that same concept into content marketing, and you’ve got gamified content.

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What is ChatGPT: Real Life Applications, Limitations, and Alternatives

Jasper

Understanding ChatGPT unlocks a wide range of potential use cases, from marketing automation to customer support. Here’s everything you need to know.

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Adapting Your SEO Content for the Future of Search

ContentWriters

What does the rapid evolution of AI mean for SEO and the future of search? SEO is still crucial for effective content marketing–even as consumers switch from Google to AI tools in their searches. How businesses optimize for SEO is changing. The rise of AI-driven algorithms , voice search, and visual search capabilities is reshaping the landscape.

SEO 59
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Your Original Content: Repurpose, Repurpose, Repurpose!

David Meerman Scott

I’m a fan of repurposing content - write once and publish in multiple places. You might be reading this on my blog or on my LinkedIn Newsletter or perhaps you clicked a link to get here from X. Creating once and publishing in several ways is quite easy.

Content 73
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How to Leverage Competitor Backlinks in Your Favor 

The Hoth

Want to reach the top of Google’s results for the keywords that matter to your business? If so, a strong backlink profile is an absolute necessity. Backlinks are simply links on other websites that point to yours, but they have a special importance on search engines. On Google, a backlink acts as an endorsement of the page it links to. This endorsement vouches for the quality and trustworthiness of a web page, AKA its ‘authority.

Text 52
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Phonetic Spelling: What It Is and How to Use It

Grammarly

Sound is one reason the traditional English language is complex—it includes potentially confusing elements such as homophones and silent letters. In English writing, some letters have only a single sound, but the sound represented by most letters depends on its context. This makes English words challenging to spell and difficult to pronounce. Phonetic spelling can be a helpful tool for learning how to say words that aren’t pronounced the way they’re spelled.

IT 93
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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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Halloween Reading List: Horror and Thriller Legends

Freelance Writing Jobs

Horror and thriller literature captivates readers with its ability to evoke fear and suspense. While I’m not a fan of the genres (yeah, I’m a wuss), there’s something to be said about how authors like Stephen King masterfully build tension and explore the darker aspects of human nature. It can be fascinating to see how horror reflects our deepest fears and anxieties, prompting introspection.

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5 Things Painting the Bathroom Reminded Me about Writing a Novel

Jane Friedman

Photo by Ivan Samkov Today’s post is by writer and editor Sarah Welch. Earlier this month, I painted our downstairs powder room. I had never painted a room before, but I was sick of the plain white, haphazardly decorated space, and it seemed like a good place to try something bold. As I was working, I realized I could draw a lot of parallels between painting the bathroom and writing a novel.

Writing 85
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Managing SEO in House Vs. Outsourcing: Comparing Your Options

BKA Content

Managing SEO in House Vs. Outsourcing: Comparing Your Options Successfully managing search engine optimization is like renovating a commercial property. State-of-the-art software can help with keyword research, analytics, and content planning, but these tools are only effective in the hands of skilled professionals. Which is better: overseeing SEO in-house or outsourcing the work?