Melanie Saxton

JANUARY 25, 2024

Custom newsletter services spread your brand, your message, and your online reach. There are dozens of reasons why this marketing approach works, and here are the top six (in my opinion): Newsletters bridge a gap and connect you to people who are interested in your products and services. Potential clients learn about your company and its mission and values.

Copywriting 130

Copywriting Copywriter Digital Media Consulting 130

Ahrefs

JANUARY 25, 2024

First, we have someone offering us to pay for it: Then there’s someone else, framing their backlink request as a “guest post opportunity”: And finally, here’s the most professional one of the three.

IT 140

IT Post 140

Melanie Saxton

JANUARY 25, 2024

Businesses should blog for a number of reasons. Why? A blog is a marketing resource that helps increase your online footprint, get your message out there, and draw people to your products and services. It bridges time and space and can introduce your goods and services to audiences far and wide. For instance, if you are an author, you certainly want book sales…but how can anyone buy your book if they don’t know it exists?

Search Engine Optimization 130

Search Engine Optimization Blogging Blog Utilities 130

Jane Friedman

JANUARY 25, 2024

Photo by cottonbro studio Today’s post is by author and book coach Samantha Skal. When mystery, thriller, and suspense authors plot their stories, one of the biggest consistent hurdles is designing twists that work. I’ve written previously about how thinking about your villain’s motivations can unblock a climactic scene in a thriller. But what if we’re still in the planning stages of our novel, and we feel stuck as to how to make the story fit the modern thriller convention of “twisty”?

Engineering 133

Engineering Writer Writing Post 133

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Melanie Saxton

JANUARY 25, 2024

There is a blogging art and science that is understood by professional bloggers. We are trained in search engine optimization and how best to “feed” the search engines. What Not To Do Amateur blogging, “stream of consciousness” blogging, un-optimized blogging, and sloppy blogging simply aren’t effective. That’s why customers need expert help, and my job is to deliver.

Search Engine Optimization 130

Search Engine Optimization Content Management System SEO Blogging 130

Ahrefs

JANUARY 25, 2024

Let’s explore three common mistakes and how you can fix them. Believing everything ChatGPT says is never a good idea, but believing answers to questions it doesn’t have data to answer is a recipe for disaster.

IT 131

IT SEO 131

Ahrefs

JANUARY 25, 2024

But no worries, we’ve organized them neatly to save you a headache. Click the links to explore a deep dive into each SEO type.

SEO 144

SEO 144

Blogtrepreneur

JANUARY 25, 2024

Launching your own business is your chance to be your own boss and gain the freedom to carve your own path. It’s something that many have turned to in recent years, which is why there are 4.15 million small businesses in California alone. On the other hand, starting a successful business is no easy feat. It requires careful planning and putting all your ducks in a row.

Banking 110

Banking Ads Brand Marketing 110

The Hoth

JANUARY 25, 2024

If you’ve got a brand-new website about to launch, you need a fast and effective way to start generating traffic. While organic SEO (search engine optimization) is a fantastic way to expand your online visibility, it’s difficult for newer domains to overcome ‘new website obscurity,’ which takes a lot of time and effort (trust us, we do it all the time).

Engineering 97

Engineering Ad Copy Marketing Landing Page 97

Grammarly

JANUARY 25, 2024

When you see someone in your life succeeding or doing something impressive, a quick “congratulations” is an easy message to share. But when someone is struggling, it can be harder to know how to provide support and what to say. That’s when an encouragement message can be a useful tool. Your writing, at its best Grammarly helps you communicate confidently Write with Grammarly Here’s what you should know about messages of encouragement, including why they matter and when to use them, along with so

Writing 98

Writing Medical Finance Copy 98

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

CopyBlogger

JANUARY 25, 2024

I studied the most commented and shared social media posts from some of the biggest influencers on LinkedIn and Twitter, Continue Reading The post 10 Social Media Copywriting Tips With Examples appeared first on Copyblogger.

Social Media 89

Social Media Copywriter Copywriting Media 89

Backlinko

JANUARY 25, 2024

In today’s digital landscape, establishing a presence in local search results is crucial for businesses, and a Google Business Profile (GBP), previously known as Google My Business, plays a pivotal role in achieving this. Yet, just creating a business listing isn’t enough. It needs to be complete, optimized, and active for your business to get the desired results.

Food 87

Food Keywords Landing Page Management 87

Content Hacker

JANUARY 25, 2024

Picture this: You’ve got a killer idea for your blog, and you’re eager to share it with the world. But as the weeks roll by, that one great post gets lost in a sea of content without direction or purpose. This is where understanding what is an editorial calendar can be a game-changer. An editorial calendar isn’t just about keeping dates straight; it’s your roadmap to delivering great content consistently.

Editorial 84

Editorial Content Content Creation Collaboration 84

Freelance Union

JANUARY 25, 2024

The Internal Revenue Service (IRS) has set Monday, Jan. 29, 2024, as the official start date of the nation's 2024 tax season when the agency will begin accepting and processing 2023 tax returns.  The time is now to review deductions and start organizing your business records for the 2024 filing season in order to get ahead of the April 15 tax filing deadline.

Freelance 79

Freelance Contractor Insurance Education 79

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Content Marketing Institute

JANUARY 25, 2024

Is your organization on content autopilot? Learn how Hackensack Medical Health took back the controls and flew its content program to new heights.

Medical 85

Medical Content IT 85

Grammarly

JANUARY 25, 2024

Protecting users from harmful communications is something we care about deeply at Grammarly. For that reason, our research has recently explored the concept of sensitive, or “delicate,” text. This is writing that discusses emotional, potentially triggering topics. While there has been a lot of research into detecting and combating toxic text in recent years, we’ve seen a gap when it comes to the broader category of delicate text, which may not be characterized as toxic but still presents a risk.

Text 63

Text Medical Concept Keywords 63

Blogging From Paradise

JANUARY 25, 2024

No. Why beat around the blogging bush? Blog comments do not directly put money into your pocket.

Blogging 79

Blogging Blog 79

Verblio

JANUARY 25, 2024

tl;dr – Testing different prompts can improve your outputs significantly. – Even small formatting changes can make a big difference in prompt performance. – You need to test prompts across different models and over time, as models behave differently from each other and can change over time. If you’re using AI for content creation at scale, you (or someone on your team) should be spending a fair amount of time testing different prompts.

Content Creation 52

Content Creation Content Text Keywords 52

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing