The Creative Penn

JANUARY 1, 2025

Happy New Year 2025! I love January and the opportunity to start afresh. I know its arbitrary in some ways, but I measure my life by what I create , and I also measure it in years. At the beginning of each year, I publish an article (and podcast episode) here, which helps keep me accountable. If youd like to share your goals, please add them in the comments below. 2024 was a year of consolidation as I got my creative house in order and began to shift my creative and business processes. 2025 is g

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Ben Settle

JANUARY 1, 2025

A reader asks: Hi, Ben! I was wondering, why do you use a longer line length than pretty much every other copywriter whose email lists I’ve subscribed? I’m a beginner copywriter with only a couple of months of experience, but I think it was Joe Sugarman who said that a longer line length makes the readers eyes do more work and therefore is inferior to a shorter one.

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Jane Friedman

JANUARY 1, 2025

Since 2013, I have been regularly updating this informational chart about the key book publishing paths. It is available as a PDF downloadideal for photocopying and distributing for workshops and classroomsplus the full text is also below. These PDFs are formatted to print perfectly on 11 x 17 or tabloid-size paper. Traditional publishing paths (1 page) Other publishing paths (1 page) All publishing paths (2 pages) One of the biggest questions I hear from authors today: What is the best way to p

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Ben Settle

JANUARY 1, 2025

Here goes. Besides continuing credit deflation I talked about at end of 2023 which I think will only get worse and worse, I have looked into my righteous fake crystal ball and see… a series of deafening POP! sounds. Those sounds being from the following bubbles exploding. I dont think theyll all pop in 2025. But I would not be surprised by any that do, especially: * AI * Creator economy * Cold emails * Influencers * Founders/Startups * Any business models that exclusively rely on a 3rd par

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing