Grammarly

JANUARY 2, 2024

Everyone probably knows that a group of cows is called a herd and perhaps that a group of lions is called a pride, but did you know that a group of otters is sometimes referred to as a raft? Or that a group of swans can be called a wedge—but only when they’re flying? These terms for congregated animals are examples of collective nouns: nouns that refer to groups or collections.

Communication 114

Communication Audience Ads Writing 114

Content Marketing Institute

JANUARY 2, 2024

Selecting a word for 2024 can work better than making resolutions. The word becomes a theme or intention rather than a set of rules you will likely break. Here’s an option for marketers in 2024.

Marketing 88

Marketing 88

David Meerman Scott

JANUARY 2, 2024

If 2023 was the year that ChatGPT ushered in an Artificial Intelligence revolution for the masses, then this year we will see creators and copyright owners at odds. I see the situation as like the skirmish between the Napster music file sharing service and music labels from two decades ago.

Content Creator 86

Content Creator Content 86

Smart Blogger

JANUARY 2, 2024

What are impressions on LinkedIn, and why should every professional, entrepreneur, and content creator care about them? Well, this vital metric is the key to unlocking your full potential on the world’s largest professional network. If you’re going to create content on LinkedIn, you want your posts to be seen and to make an impact, not just left to float aimlessly in the digital sea.

Social Media 74

Social Media Collaboration Brand Awareness Content Creator 74

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

The Hoth

JANUARY 2, 2024

2023 was a doozy in terms of SEO. The SERP landscape underwent radical changes, AI-generated content swept across the web like a plague, and Google’s updates were some of the most volatile in history. Google also announced and released SGE (in its testing phase, anyway) – which turned the SEO world upside down. What’s that? It stands for Search Generative Experience, and it’s Google’s plan to incorporate generative AI into its search results.

SEO 59

SEO Content Creation Digital Marketing Social Media 59

Grammar Underground

JANUARY 2, 2024

Affect is a verb and effect is a noun — usually. In rare cases, the opposite can be true. Here's how to get both right every time. The post Affect vs. Effect first appeared on Grammar Underground with June Casagrande.

Copy 52

Copy Post 52

Grammar Underground

JANUARY 2, 2024

One of the most common things I have to change in the articles I edit is the way addresses are written. Here's an example typical of the stuff that comes us: The museum is at 281 Maple Ln., Topeka, KN, 50022. There’s nothing wrong with that. In fact, there’s almost no wrong way to write an address. And, of course, getting it right is much more important than making it pretty.

Writing 52

Writing Writer Website Blogging 52