Tue.Jan 02, 2024

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Collective Nouns: How Groups Are Named in English

Grammarly

Everyone probably knows that a group of cows is called a herd and perhaps that a group of lions is called a pride, but did you know that a group of otters is sometimes referred to as a raft? Or that a group of swans can be called a wedge—but only when they’re flying? These terms for congregated animals are examples of collective nouns: nouns that refer to groups or collections.

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Forget Resolutions; What’s Your Word for 2024?

Content Marketing Institute

Selecting a word for 2024 can work better than making resolutions. The word becomes a theme or intention rather than a set of rules you will likely break. Here’s an option for marketers in 2024.

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2024: The Year AI Companies and Content Creators Fight. Or Learn to Work Together.

David Meerman Scott

If 2023 was the year that ChatGPT ushered in an Artificial Intelligence revolution for the masses, then this year we will see creators and copyright owners at odds. I see the situation as like the skirmish between the Napster music file sharing service and music labels from two decades ago.

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What are Impressions on LinkedIn? & How to Boost Them (2024)

Smart Blogger

What are impressions on LinkedIn, and why should every professional, entrepreneur, and content creator care about them? Well, this vital metric is the key to unlocking your full potential on the world’s largest professional network. If you’re going to create content on LinkedIn, you want your posts to be seen and to make an impact, not just left to float aimlessly in the digital sea.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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SEO & Google Updates in 2023: A Walk Down Memory Lane

The Hoth

2023 was a doozy in terms of SEO. The SERP landscape underwent radical changes, AI-generated content swept across the web like a plague, and Google’s updates were some of the most volatile in history. Google also announced and released SGE (in its testing phase, anyway) – which turned the SEO world upside down. What’s that? It stands for Search Generative Experience, and it’s Google’s plan to incorporate generative AI into its search results.

SEO 59
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What Marketing Leaders Actually Need From AI in 2024

Jasper

Experienced marketing experts share what AI needs to deliver maximum ROI this year

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How to write addresses

Grammar Underground

One of the most common things I have to change in the articles I edit is the way addresses are written. Here's an example typical of the stuff that comes us: The museum is at 281 Maple Ln., Topeka, KN, 50022. There’s nothing wrong with that. In fact, there’s almost no wrong way to write an address. And, of course, getting it right is much more important than making it pretty.

Writing 52