Thu.Oct 05, 2023

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3 Questions To Help You Evolve Your Content and Marketing [CMWorld Recap]

Content Marketing Institute

The big Content Marketing World takeaway: You don’t need radical change to evolve your content marketing program (even in the age of AI). But you do need to make decisions that help you understand your mission better, find surprises in the familiar, and take a scientific approach to change. Ask these questions to get started.

Marketing 125
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AI for Homework? Some Dos and Don’ts

Grammarly

Technological advances like generative artificial intelligence (AI) represent a huge opportunity for everyone to enhance their skills and refocus on their strengths and creativity—all while doing daily activities efficiently. Students in particular can benefit greatly from harnessing the power of AI to enhance your education and prepare for your careers.

Concept 111
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Simplifying User Journey vs User Flow for Newbies

Copyhackers

Taking your first steps in UX? Welcome! In this straightforward guide, we're breaking down the concepts of 'User Journey' and 'User Flow' for you. Dive in to understand how a user journey outlines the broader experiences of your users, while a user flow zooms in on the specific actions they take on your platform. Let's simplify these essential UX elements together.

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What Is “Consonance”? Definition and Meaning, With Examples

Grammarly

What is consonance in English? It’s the s ame s ounds e x er c i s ed in s u cc e ss ion, like these s sounds from the letters s, x, and c. Consonance comes in handy for poetry, lyrics, and all kinds of writing, but how do you use consonance sounds correctly? Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What is consonance?

Prose 109
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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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17 New Website Design Ideas To Get A Bored Crowd Clicking

Quick Sprout

For web designers and website owners, shifting design trends can be a good thing or a bad thing. On the … 17 New Website Design Ideas To Get A Bored Crowd Clicking Read More » The post 17 New Website Design Ideas To Get A Bored Crowd Clicking appeared first on.

Website 103
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How to Acquire International SEO Links the White-Hat Way

The Hoth

Are you about to go global with your business? Then you will need to gain online visibility in the countries you’re expanding to, which means adopting an international SEO strategy. International SEO is tricky because you’re not only dealing with other countries and languages but also other search engines. While Google accounts for 92.66% of the global search engine market , Russian search engine Yandex (1.17%) and Chinese search engine Baidu (0.84%) are both wildly popular (and exclusively us

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Growave Review

Quick Sprout

As a Shopify store owner, you want to retain loyal, repeat customers in order to see long-term success. The key … Growave Review Read More » The post Growave Review appeared first on.

Website 84
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Nano-Influencers: What, Why, & How-to Use Them (+ Key Steps)

Smart Blogger

In the rising influencer marketing trend, you’ve likely encountered the term “nano influencer.” But what does it mean? Why should you care? And who are these unsung heroes? Well, first off, they’re not celebrities with millions of followers. They are everyday folks, probably your next-door neighbor or local shop assistant. And trust me, they’re a game-changer.

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How an “honorary” Chicago mob wise guy created one of the most influential pieces of content in history

Ben Settle

One of the more fascinating bios I read this year is called: “The Earl Nightingale Story” About (in case this isn’t obvious) Earl Nightingale. I had zero idea how fascinating and interesting this guy was until reading this book. He was far more than just the sort of father-figure and founder of modern info publishing as we know it. He was also a brawler with violent anger issues & PTSD.

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Voice Search Optimization: How to Be the Information Source for Alexa and Siri

Content Hacker

Voice search is taking off, with over 4.2 billion voice assistants in use worldwide. By 2024, that number is expected to explode to 8.4 billion devices. That’s a lot of people using their voices to find information. So, if you’re not optimizing your website for voice search, you’re missing out on a big opportunity. In this blog post, we’ll break down everything you need to know about voice search SEO.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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How to spin stray thoughts into ridiculously valuable content

Ben Settle

Daily email reader Lilian asks: Hey Ben ! Quick question. How do you remember everything people told you ? It seems like you have hundreds of quote from discussion that you use in your copy… Do you write them all in notes/paper ? Do you make them out of memories ? Thanks for your answer if you take the time ! True story about this: In August 2021 while on a walk listening to Edward White’s “The 12 Lives of Alfred Hitchcock” audio book… the idea for the cover to my Markauteur book just slip

Content 40
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A harmonious symphony of fapGPT-generated bull shyt

Ben Settle

One of my customers recently prompted fapGPT to create a conversation between me and Stephen King. The result? fapGPT thinks I’m a cross between Howdy Doody and a Money Twitter cartoon account. Enjoy: FAKE BEN SETTLE: Well, howdy there, partner. I reckon you’ve stirred up a mighty interesting topic. Now, when it comes to the dance between fiction and copywriting, you best believe they ain’t just two peas in a pod.

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A horrifyingly legitimate business use for AI

Ben Settle

A few weeks ago I got to back-and-forthing with my pal Shane Hunter about AI. Shane is one of the few I know who intelligently uses it for marketing. And he’d found an-already creepy & disgusting looking couple (man and woman), and used the Midjourney tool to warp them into an even more creepy & disgusting looking couple more in line with their inner creepy & disgusting psyches.

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Amateurs do on accident what pros do on purpose

Ben Settle

The great comicbook writer Chuck Dixon recently dropped a magnificent quote. It was about the difference between amateurs and professionals. And that difference is: “Amateurs do on accident, pros do on purpose.” A very good distinction. It also dovetails with something I talk about at time inside Email Players – about the difference between a mere “content creator” and a Craftsman: Content creators are a dime a dozen.

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.