Fri.Aug 02, 2024

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Small Player Wins Big in Brand Games

Content Marketing Institute

A small sports apparel brand made a fresh marketing play that gained global attention and a spot at the Olympics alongside the biggest brands in the world. Take note (and inspiration) to help your marketing game.

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Redirects 101: A Beginner’s Guide to Setup & Best Practices

Backlinko

Redirects send users and search engines from one URL to another automatically. For example, when you try to visit [link] (which has a redirect) it will take you to [link] instead. Redirects guide users and search engines from outdated URLs to current, relevant content. This improves the user experience. Preserves your hard-earned backlinks. And helps search engines crawl and index your site more efficiently.

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Avoid Bad Freelance Advice With These Simple-But-Important Questions

Make a Living Writing

Have you noticed that many people online would like you to pay them to teach you how to freelance—even though they just started doing it themselves? Yes, bad freelance advice is another thing we need to watch out for in the online marketplace. Maybe it’s because I’ve either freelanced or coached for almost 20 years, but this is a trend that worries me.

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Balancing AI and Human Expertise In Training and Development

Blogtrepreneur

The ecosystem of learning and development (L&D) is undergoing a seismic shift. Artificial Intelligence (AI) for training and development is no longer a futuristic vision; it’s a rapidly evolving reality. From intelligent chatbots that answer trainee questions to adaptive learning platforms that personalize curriculum, AI is transforming the way you acquire and retain knowledge.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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Maximizing Your Strategy with Content Marketing Platforms like Contently

Contently

Every content marketer has heard the saying: “Content is king!” In fact, all great marketing leaders know that producing great campaigns starts with compelling content. The problem? Content marketers face numerous challenges when it comes to scaling production, highlighting unique POVs, and distributing content on the right channel, at the right time, for the right audience.

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The 5 Best Content Writing Tools for SEO

BKA Content

The 5 Best Content Writing Tools for SEO For search engine optimization to help your website, it needs good content to work with. SEO and content are like peanut butter and jelly, R2D2 and C-3PO, or Barbie and Ken. Companies that blog regularly get more traffic ( 250% more to be exact ), meaning that SEO content works. Content writing tools for SEO can help you boost your posting volume without lowering the quality of your site.

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Top 5 Publishing Articles/Blog Posts of the Week 07/29-08/02

Publishing Trends

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. The Booker Longlist Has Arrived Who Made the Cut? Salman Rushdie and His Thoughts on Censorship in America Will You ‘Publish or Perish’ in New Academic Publishing Game?