Tue.Sep 03, 2024

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“Education” Isn’t Enough: How to Market When Information is Dirt Cheap

Ahrefs

In the pre-AI world, that was true. Accurate, relevant information was rare. Curating the web’s content into more accessible formats was a real value-add. Education was the engine that fuelled growth. But today, information has become impossibly cheap.

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New Release Spotlight: Sarah E. Ladd

Rachelle Gardner

Enemies falling in love? A mystery brewing at a Bridgerton-era house party? A counterfeit art scandal? Yes, please! Happy release day to author Sarah Ladd! In “The Cloverton Charade,” a long-held family feud reignites when two rival antiquities brokers arrive at the same house party in Regency England to secretly assess the art collection.

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To Gate or Not to Gate? Is That Really the Question?

Content Marketing Institute

Gating content is a controversial move in some marketing circles. Sales teams want gated content because it drives qualified leads. Some marketing teams say gating creates a barrier between potential audiences (and search engines) and great content. Who’s right?

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Co-Authoring: How to Keep the Drama On the Page

Jane Friedman

Photo by Simon Bobsien Today’s post is by author Midge Raymond. While collaborative writing is common in many fields—science and academia, for example—it’s less common among creative writers, especially fiction writers. Yet I’ve noticed over the years that many novels are co-written, and I’ve always wondered how, exactly, that process worked—until I found myself co-writing a novel with my husband.

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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How to Expand Your Reach and Get Freelance Clients Globally

Freelance Writing Jobs

There is comfort in freelancing. It is a form of work, independent and liberal. But at the same time, it can be a hassle to search for high-paying projects continuously. Whether you have a lot of experience or are merely starting out, expanding your client base is essential. The total freelance platform market is estimated to be worth $3.39 billion.

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The Complete Guide to Marketing Campaigns for Beginners

Jasper

A well-executed marketing campaign can elevate brand awareness, drive customer engagement, and ultimately boost sales.

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Breadcrumb Navigation for Better SEO: A Complete Guide

The Hoth

You know those maps at large shopping malls that say “YOU ARE HERE” so that patrons know where they are in the complex? Well, breadcrumb navigation serves the same purpose online, except it’s for your website instead of a mega mall. A ‘breadcrumb trail’ is a series of hyperlinks that A) lets users know where they are in the website’s hierarchy and B) provides quick access to all the previous pages in their path.

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How to File US Taxes While Living Abroad: A Complete Guide for Expats

Freelance Union

This article is posted with permission from our partner TaxAct. File your freelance taxes with confidence using TaxAct’s easy-to-use tax software. Freelancers Union members get 25% off the cost of federal and state tax filing:  [link] If you are a U.S. citizen living abroad, often referred to as an expatriate (expat), it’s essential to understand your tax obligations back home.

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