Tue.Apr 01, 2025

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How Search has Changed with LLM Optimization

Contently

I’ve been running a little experiment over the past few monthstyping the exact same queries into Google and ChatGPT to compare the results. The results prove to me that search has changed forever. When I asked “what’s the best approach for financial content marketing,” Google served up its familiar lineup of blue links (many from the usual suspects).

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AI Made Me Want to Trademark My Name. Here’s How I Did It.

Jane Friedman

Todays post is by author Teri Case. I was editing my third novel, Finding Imogene , on August 7, 2023, when the news broke that publishing-industry guru and nonfiction author Jane Friedmans name had been stolen and plastered across AI-generated books on Amazon and Goodreads. To add insult to injury, Amazon wouldnt take the shoddy books down because Jane Friedman was not a registered US trademark.

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Verblio: Your SEO Content Partner for Better Rankings in 90 Days

Verblio

Have you ever seen a digital marketing strategy without search engine optimization? Have you ever seen a search optimization strategy without a focus on SEO content? If you have, it probably wasn’t successful. That’s because in today’s environment, an SEO strategy is absolutely critical to getting your audience’s attention. But that doesn’t mean it’s easy.

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Does American Express Business Class Get a Good Content Marketing Grade?

Content Marketing Institute

Marketers praised American Express's OPEN Forum. But how does the latest iteration measure up? Here's what's good (and not so good) about its content, design, and strategy.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.