Enchanting Marketing

AUGUST 13, 2024

Lately, my business has been in a bit of a pickle. For years, I’ve relied on Google as the main source of new blog readers and students for my courses. Unfortunately, Google traffic has dropped off so much, that I started to fear for my business. I needed to do something. So, 5 months ago, I jumped back into LinkedIn. The first two months on LinkedIn, I felt anxious and overwhelmed.

Storytelling 130

Storytelling Transportation Food Social Media 130

Jane Friedman

AUGUST 13, 2024

AI-generated image (ChatGPT): a cozy sunlit home which is decorated for a party. On the dining room table is a sheet cake decorated with the author’s name and book title. Today’s post is by author Denise Massar. When I started writing my memoir, my publishing goal was Big Five or nothing. I pitied indie authors as also-rans. Anyone could self-publish.

Publishing 138

Publishing Publishing Publisher Editorial 138

Content Marketing Institute

AUGUST 13, 2024

Deliver valuable content experiences beyond your website, but don’t abandon your owned home. Here’s how to revamp your “rented” properties — while maintaining and improving your owned channels.

Website 105

Website Publishing Publishing Publisher 105

AIIP

AUGUST 13, 2024

By Annie McMillion Emotional intelligence is the single most important influencing variable in personal achievement, career success, leadership, and life satisfaction. – Nelson & Low, 2011; opening slide of June Boyle’s AIIP 24 Symposium session, Emotional Intelligence for Info-Entrepreneurs. Emotional Intelligence (EI), the ability to recognize and manage one’s own emotions and engage with the… Read More » The post AIIP24 Symposium Session Recap: Emotional Intelligence for Info-Entrepr

Management 83

Management Engagement Blogging Blog 83

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Grammarly

AUGUST 13, 2024

Our top priority at Grammarly is helping over 30 million users and 70,000 teams communicate more effectively, with best-in-class security and privacy practices that keep user data private and protected. We take this responsibility seriously and regularly update our compliance portfolio to stay ahead of evolving industry best practices. Today, we’re announcing we’ve achieved the ISO 27701 certification from our third-party auditor, Ernst & Young, demonstrating our commitment to maintaining th

Portfolio 97

Portfolio Communication Management Blogging 97

David Meerman Scott

AUGUST 13, 2024

Much of the buzz about ChatGPT and other LLM AI chatbots has been their use to query large sets of data found on the public web. Far more interesting to me, and where billions are being invested by venture capitalists right now, is how AI works with proprietary content.

Content 83

Content Social Media Media Writing 83

The Hoth

AUGUST 13, 2024

On Monday, August 5th, 2024, Google introduced a brand-new feature for Google Search Console (GSC) called Recommendations. As the name implies, the feature ‘recommends’ SEO optimizations and opportunities that it determines are relevant for your website. GSC is a staple SEO tool that’s pretty much universally used by digital marketers trying to improve search rankings on Google.

Architecture 52

Architecture Keywords SEO Digital Marketing 52

Grammarly

AUGUST 13, 2024

27x ROI 80% adoption rate 153 accepted prompts a day Executive Summary Recently, OneSource Virtual (OSV), which provides in-application Workday services and solutions for payroll, benefits, accounts payable, tax, and more, has grown and added members to its support team. Because it operates in an industry that expects accuracy, those support team members need mistake-free and on-brand communication.

Communication 52

Communication Script Consulting Management 52

Copywriter Collective

AUGUST 13, 2024

The internet is slowly changing. This might seem like an ambiguous statement at first, but as you peer in more profoundly, you will see the subtlety of these changes. These changes come with their own pieces of baggage and must be discussed extensively. One of the most important and noteworthy changes that copywriters and content creators are facing is Semantic SEO.

SEO 52

SEO Copywriter Copywriting Content Creator 52