Mon.Oct 28, 2024

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How to Identify Your Target Audience & Why It’s Important for Blogs

iWriter

Imagine pouring your heart and soul into a blog post, only to find that it falls flat with readers. Frustrating, right? The truth is that even the most beautifully crafted content can miss the mark if it’s not tailored for the right audience. Understanding who you’re writing for isn’t just a step in blogging; it’s the foundation of everything you create!

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How to Write an Effective Apology at Work

Grammarly

Apologies require thoughtfulness and skill, especially in the workplace. Unless the offense is benign, like bumping into someone at the water cooler or showing up late to a meeting, an appropriate, effective apology may not be as easy as a simple “I’m sorry.” In a professional setting, you’ll likely need a carefully crafted professional email with words and messages intended to mend rather than further offend.

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29 Budget-Friendly Digital Marketing Tools for Small Businesses (+ Free Options)

Buffer

Let me guess. You've got big marketing dreams but a not-so-big budget? I've been there. After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. It's all about building a smart toolkit that punches above its weight. One that helps you work efficiently and get results without breaking the bank.

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User Agency in AI Deployments: Why Responsible AI Leads to Better Products

Grammarly

At Grammarly, we regularly talk about how responsible AI involves building and deploying AI in a way that aligns with human values. Responsible AI practices prioritize putting the power squarely in the hands of the user by ensuring that they understand how a product works and have the ability to control it. Products that foster user agency also lead to better business outcomes.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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Historic vs. Historical

Grammar Underground

If your gut tells you "historic" means something with lasting significance, like a historic event, and that "historical" means something to do with history, like a historical record, listen to your gut. That's a good way to look at the difference between these two words. The post Historic vs. Historical first appeared on Grammar Underground with June Casagrande.

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Writing Horror With Boris Bacic

The Creative Penn

What are some of the key elements in writing horror? How can you be successful writing and self-publishing in the genre? With Boris Bacic. In the intro, ISBNs made easy [ Self-publishing Advice ]; Written Word Media’s 2024 author survey ; Taylor Swift self-publishing [ Morning Brew ]; Thoughts on audiobooks [ Seth Godin ]; This is Strategy: Make Better Plans – Seth Godin; Plus, Orna Ross and I talk about our response to Google NotebookLM, while the AI hosts discuss indie author myths [ Sel

Writing 52
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Don’t Demonize Print on Demand

Jane Friedman

Over at LitHub—the established water cooler for the literary/MFA publishing crowd—bookseller Drew Broussard wrote a piece last week, Have You Purchased a Weirdly Low-Quality Paperback Book Lately? This May Be Why. The crux of his piece is that traditional publishers—the big ones in particular—are using print-on-demand to fulfill orders to deliver a crappy, overpriced product.