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AIIP BLOG LEGACY CONTENT from September 2022 Editor’s note: occasionally we post legacy content that is still relevant today. Enjoy this piece by Denise Carter. As I approach the 10-year anniversary of starting my information business, I have been reflecting on some of the things I learned about my business and my work processes. These… Read More » The post Working as an Infopreneur appeared first on AIIP Connections Blog.
As the calendar flips to a new year, it’s not just an opportunity for fresh beginnings; it’s also the perfect time to rethink your content strategy. In a digital landscape that evolves at lightning speed, consistent content has become the cornerstone of effective communication and audience engagement. But why is consistency so crucial in your content planning?
Does Embedding YouTube Videos Help SEO? There’s no question that video marketing is a great investment in 2025. A whopping 95% of users browse videos to learn more about products, and almost 90% end up making a purchase because of it. Over 30% of the global population and nearly half of all internet users are active on YouTube every month. Of course, the real question is whether embedding YouTube videos helps with SEO.
It’s been a challenging year in content and marketing. But tiny tweaks to how you view your work can help you feel grateful rather than burdened. (Spoiler: This column’s called Rose-Colored Glasses for more than one reason.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
My friend Peggy Sullivan delivered a fabulous talk at TEDx Walden Pond last month titled “Eliminating time poverty by doing less”. Her message is a simple yet powerful one - “Eat, work, sleep, repeat” - busyness is the silent addiction that keeps individuals and organizations from reaching peak performance.
Photo by Sean Foster on Unsplash Today’s post is by editor Tiffany Yates Martin. Join her on Wednesday, Dec. 11, for the online class Mastering Suspense & Tension. Unless you’ve been living in an underground bunker devoid of wifi access for the last months—or let’s say decades—chances are you’ve been experiencing a fair amount of conflict and uncertainty recently.
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Are you a financial advisor, banking, investment, or accounting firm with an online presence? Do you have a blog, social media accounts, or an FAQ section on your website? If so, hiring a financial writer to help you create accurate and relevant content can increase your profits. Why do you need high-quality digital marketing content? According to Think with Google, more than 86% of investors spend at least an hour researching available services and products.
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