Content Marketing Institute

JUNE 5, 2024

Host a poll. Do a quiz. Create a game. Interactive content comes in so many forms, but not enough marketers take advantage of it. Discover the possibilities, tools, and big results.

Engagement 134

Engagement Content Marketing Content Marketing 134

Jane Friedman

JUNE 5, 2024

Today’s post is by regular contributor Susan DeFreitas ( @manzanitafire ), an award-winning author, editor, and book coach. One newspaperman, Red Smith, is credited with saying, “Writing is easy. You just sit at your typewriter until little drops of blood appear on your forehead.” When Dorothy Parker was asked if she enjoyed writing, she replied with characteristic wit by saying, “I enjoy having written.

Storytelling 141

Storytelling Writing Creativity Writer 141

ContentWriters

JUNE 5, 2024

I am not a robot. Do I really have to say that? Maybe I do. After all, the writing landscape has changed. There are fewer and fewer writing services without AI on the roster. So many that will give your organization and your writing assignments all of the care and attention that artificial intelligence can provide. Or at least get the facts right…most of the time.

Writing Services 59

Writing Services Storytelling Writing Insurance 59

Copywriter Collective

JUNE 5, 2024

We first brought you the ten best, now here are what could be the ten worst slogans ever. What do you think? “Probably the Best Beer in the World” (Carlsberg Beer) How you would hope to sell some Carlsberg when you’re just not sure how good the beer is beats me. I think a potential customer’s thoughts would be: “It probably isn’t, so I think I’ll buy something else” Fail!

Freelance Copywriting 52

Freelance Copywriting Copywriting Copywriter Food 52

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

iWriter

JUNE 5, 2024

Are you tired of inconsistent branding and content that doesn’t quite hit the mark? It’s time to take control of your brand identity with a style guide. In this post, we’ll walk you through the basics of creating a style guide for your business so you can improve your content and branding quickly. Say goodbye to scattered messaging and hello to a cohesive brand presence that will set you apart from the competition.

Brand 52

Brand Collaboration Content Creation Content 52