Tue.Apr 30, 2024

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How To Find Competitors’ Keywords

BKA Content

How To Find Competitors’ Keywords Finding the right keywords is essential to developing an effective search engine optimization (SEO) strategy. Researching keywords that your competitors are using to improve their rankings is the first step in finding keywords that work for your company. Do you know how to find competitors’ keywords so you can use them as part of your SEO strategy?

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Beyond the Podium: Recapturing the Invisible College

AIIP

By Mary Ellen Bates I am writing this on my way home from the AIIP 2024 Symposium, held in St. Louis April 18-21. The conference sessions, including thought-provoking keynotes and local and AIIP speakers, offered fresh insights and new perspectives – even for someone like me who has attended 30+ AIIP annual conferences. I was… Read More » The post Beyond the Podium: Recapturing the Invisible College appeared first on AIIP Connections Blog.

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Avoid, Persevere, Endure, Fight: 4 Goals for Unforgettable Opening Scenes

Jane Friedman

Photo by Nate Neelson on Unsplash Today’s post is by book coach Ayesha Ali. Your protagonist must have a story goal. That is a piece of writing advice that rarely gets elaborated upon. Sure, it’s easy to identify a protagonist’s goal in a quest story, romance or mystery, but even in these novels, the action might not begin until chapters 4 or 5. So what does your character do in these early chapters when things haven’t been shaken up yet?

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Avoid Traditional Marketing Metrics To Prove Content’s Real Value

Content Marketing Institute

Content marketing requires a nuanced measurement program that differs from traditional marketing analysis. Use this four-step process to design objectives, key results, performance indicators, and metrics that leave no question about your content’s impact.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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Crafting Effective Meeting Agendas: A Manager’s Guide

Grammarly

The quality and productivity of meetings can make or break an employee’s experience in the workplace. Meetings that are unfocused can feel like a waste of time and sap motivation. On the other hand, meetings that generate thoughtful discussions can feel fruitful and energizing, bringing employees closer to their colleagues and the company. That’s why it’s important for business leaders to approach meetings with a plan.

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Join Us This Freelance Isn't Free Month to Secure Better Protection for Freelancers Nationwide

Freelance Union

As freelancers, our flexibility and independence are what set us apart. However, these benefits should not come at the cost of our financial security and rights. That's why this May, Freelance Isn't Free Month, we're rallying our community and supporters to urge lawmakers to expand the Freelance Isn't Free Act across the country, ensuring every freelancer receives the fundamental protections they deserve.

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Get Free Legal Assistance with the new Freelancers Legal Clinic

Freelance Union

Freelancers and independent workers often deal with a number of legal challenges, and accessing legal assistance can be time consuming and extremely costly. Because independent workers manage an expansive cross-section of business formation, daily operations, management, financing, and virtually every aspect in between, the logistical and legal issues that may arise can be intricate even for seasoned professionals.

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Create an online store for free and use the latest AI

Income Diary

The post Create an online store for free and use the latest AI appeared first on How To Make Money Online.

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National Small Business Week: IRS.gov offers one-stop shop for small business tax resources

Freelance Union

The Internal Revenue Service today urged small businesses to take advantage of the many tax resources available through the  Small Business and Self-Employed Tax Center  on IRS.gov. As part of  National Small Business Week , April 28 to May 4, the IRS is highlighting tax benefits and resources to help small businesses. Spearheaded by the Small Business Administration, National Small Business Week has been celebrating the contributions small businesses make to America’s econ