Mon.Aug 05, 2024

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'Trouper' vs. 'Trouper'

Grammar Underground

If you want to write that someone is enduring a tough situation, you'd choose the o-u spelling: "You're a real trouper." But sometimes "trooper" can have the same meaning. Here's the full story. The post 'Trouper' vs. 'Trouper' first appeared on Grammar Underground with June Casagrande.

Writing 52
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How To Create User Stories That End Frustrating Conversations About Marketing

Content Marketing Institute

A CEO and a data scientist have a conversation about generative AI in marketing. Both parties leave frustrated. But the friction could have been dissipated if they had created user stories that got everybody on the same page.

Marketing 114
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Hot, Hot, Hot! Exercise Safely in Summer

Freelance Union

This post is provided by our partner, MetroPlusHealth. Find affordable freelance health plans for New Yorkers of all ages from  MetroPlusHealth. Hot, humid conditions test the limits of even the most dedicated athletes. So it’s no surprise that summer weather is a challenge for those of us with more modest exercise goals. Here’s how to stay on track while avoiding heat-related problems.

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How to Use Content Syndication as Part of a Backlink Strategy

iWriter

As businesses vie for attention and authority online, finding effective strategies to boost your visibility and credibility can feel like searching for a needle in a haystack. This is where content syndication comes in. It is an underutilized powerhouse that could transform your backlink strategy and amplify your reach. Imagine getting your well-crafted articles featured on high-traffic platforms while simultaneously enhancing your SEO game!

Content 52
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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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Content-Driven SEO: What It Is and How It Improves Your Search Rankings

BKA Content

Content-Driven SEO: What It Is and How It Improves Your Search Rankings The goal of search engine optimization is to help your website achieve better search rankings and attract more customers. Some business owners accidentally overlook one of the most powerful techniques: content-driven SEO. Discover how fusing SEO and content marketing can provide superior results than both individually.

IT 52
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'Like' for 'such as'?

Grammar Underground

Sometimes readers of my column write to point out mistakes I made. Every once in a while they're right. But perhaps 95 percent of the errors they catch aren't really errors. They’re based on misconceptions that, ironically, I have addressed over and over again in the column. Here’s an example: “In your June 10 column you refer to "editors like me." Unless you're speaking of editors who bear similarities to you, I think the phrase should be "editors such as me.