Tue.Jul 02, 2024

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The 7 Best SEO Conferences to Attend in 2024

Backlinko

Attending SEO conferences is one of the most impactful ways to elevate your SEO. You get to: Rub shoulders with marketing rockstars Soak in the latest SEO trends Leave with ideas (or validation) that could change your career trajectory And with Google shaking things up left and right, these gatherings are your ticket to staying ahead of the curve. We’ve handpicked seven can’t-miss SEO conferences offering unique opportunities for learning and growth.

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How The Blogging Landscape Has Changed & What It Takes To Win

Blogging Wizard

The blogging lifestyle isn’t for the faint of heart. It’s hard work and you’ve got to put the effort in over the long-term. Blogging isn’t a quick path to profit.

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How to Add Pizzazz to Deadly Dull Sentences: The Pooh Technique

Enchanting Marketing

Being boring has always been one of my biggest fears. Especially as a writer. So, for years, I’ve studied writing techniques intensely. I wanted to understand how to hide my boringness, how to write powerful sentences, how to make my words sparkle, how to be engaging. My favorite discovery? Well, there’s sensory words , of course, and metaphors , and stories in miniature.

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How Printing Innovations (and More) Created an Enduring Class Divide in Books

Jane Friedman

“ The Rival Printers ” by Catablogger is licensed under CC BY-SA 2.0. Today’s post is excerpted from The Untold Story of Books: A Writer’s History of Book Publishing by Michael Castleman. After Gutenberg invented the printing press, Europe’s kings and bishops feared (correctly) that printing might encourage sedition and heresy. They identified material fit for reproduction and offered favored printers the exclusive right to copy it— “copyright.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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Extending Your Global Reach as a Freelancer

Freelance Union

The rise of remote work and the gig economy has opened up a world of opportunities for freelancers. No longer bound by geographic limitations, freelancers can tap into a global marketplace, offering their services to clients interstate and across the globe. However, with this increased freedom and flexibility comes the challenge of standing out in a crowded and competitive landscape.

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How to Use SEO-Focused Content Marketing Profitably in 2024

Express Writers

Is currying favor with Google — the 800-pound gorilla powering over 91% of internet searches — still the best way to drive online sales? Since Google asserted online search dominance, most online marketing efforts have realigned to accommodate its guidelines. To secure a coveted top spot in the search results, you must optimize your website for mobile first, craft quality content, target the right keywords, build backlinks, and more.

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Hobby or business: What people need to know if they have a side hustle

Freelance Union

IRS Tax Tip 2024-55, June 5, 2024 Hobbies and businesses are treated differently when it comes to filing taxes. The biggest difference between the two is that businesses operate to make a profit while hobbies are for pleasure or recreation. Whether someone is having fun with a hobby or running a business, if they are paid through payment apps for goods and services during the year, they may receive an IRS Form 1099-K for those transactions.

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How to Use Keyword Match Types in Google Ads

Backlinko

Keyword match types help you control which search queries can trigger your search ads. Balancing reach with relevancy. It lets you run search ad campaigns without having to account for every possible variation of a keyword. For example, if you were running an ad for “pendant lights,” the keyword match types would look like this: Match Type Looks Like Appears For Could Match To Broad match pendant lights Searches that relate to your keyword kitchen island lighting modern hanging lamps ceiling fix

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In today's sea of high prices, a lifeboat.

Freelance Union

Freelancers, you can still get health care for no or low cost.  This post is provided by our partner, MetroPlusHealth. Find affordable health plans for New Yorkers of all ages from  MetroPlusHealth. Who hasn't noticed prices have gone up? For nearly everything. New York City has a higher cost of living to begin with. We pay more than most Americans for basics like lodging and food.

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What Is the 6 Word Blogging Wake Up Call?

Blogging From Paradise

Do you want to become a successful blogger? Professionals can guide you to succeed.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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Washington State Considers Changes to Independent Contractor Reporting, Your Feedback is Needed!

Freelance Union

The Division of Child Support is considering proposing changes to introduce independent-contractor reporting to Washington state, and they are asking for your feedback on their proposal (also known as agency request legislation). This is a draft concept that still has several steps before it will be approved to be introduced as legislation for the 2025 Washington state legislative session.

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Can an Airline Be Liable for Insufficient Response Time to an Accident and When Can the Injured Person Consult a Lawyer?

Blogtrepreneur

If you are injured in an airline accident, you may wonder if the airline is responsible for providing timely emergency response and medical care. Could the airline be held legally liable if their response seems too slow or inadequate? When might consulting with an aviation attorney be advisable? In this blog post, you will learn the basics of airline emergency response duties, potential liability issues, and how a passenger injury lawyer can assist if you have concerns about an airline’s a

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The Content Strategy Checklist Needed to Scale Your Marketing

Contently

You’ve hired a couple of go-to creators who produce on-brand work. You’ve made a few killer pieces of content —albeit, not without some blood, sweat, and tears. Now, it’s time to do it again. About 250 times. This quarter. Daunted? You’re not alone. Scaling is one of the biggest challenges of a successful content marketing program.

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Will Ilya Sutskever Create Safe Superintelligence?

Content Hacker

If you’ve been following the world of artificial intelligence, you know about Ilya Sutskever’s groundbreaking work as OpenAI’s chief scientist. But the latest chapter in his career involves a fascinating move: launching his own company, Safe Superintelligence Incorporated (SSI Inc). What makes this move significant? Why is the OpenAI co-founder now focused on safe superintelligence ?

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.