Wed.Sep 27, 2023

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Storyscaping in the Realm of Book Editing

Melanie Saxton

Consider storyscaping. At the end of the day, all authors are storytellers. Whether you’re writing a technical manual, an autobiography, a novel, or a self-help book, how expertly you convey your message matters. Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books.

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Is It Worthwhile to Write My Memoir, Especially If a Publishing Deal Is Unlikely?

Jane Friedman

Photo by Pavel Danilyuk Ask the Editor is a column for your questions about the editing process and editors themselves. It also features first-page critiques. Want to be considered? Submit your question or submit your pages. Today’s Ask the Editor is sponsored by Book Pipeline. Editors reviewing unpublished fiction and nonfiction through the Book Pipeline Workshop.

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SEO Automation: 17 Tasks Streamlined for Enhanced Efficiency

Backlinko

Search Engine Optimization (SEO) takes a lot of time, concentration, and dedication. Some tasks demand regular attention, such as backlink analysis, keyword research, conducting site audits, and monitoring your rankings. Luckily, you don’t have to do these SEO tasks completely manually, thanks to the power of SEO automation. SEO automation is the process of leveraging tools to assist you with your SEO tasks by automatically handling them for you.

SEO 118
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The Ecopreneurs: A Win-Win-Win-Win for Salesforce, FORTUNE Brand Studio, Entrepreneurs, and Audiences

Content Marketing Institute

Salesforce and FORTUNE Brand Studio partnered to create The Ecopreneurs, an 11-episode series for Salesforce+ whose impact went far beyond the streaming platform. Here’s how this Project of the Year finalist turned long-form storytelling into big results.

Brand 106
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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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What Are Title Tags? How To Write Them for SEO

Ahrefs

Here’s an example of how the code looks: And here’s how it looks on social media: … in the browser tab: … and (sometimes) in Google’s search results: For SEO, title tags are important for two reasons: In this guide, … Read more ›

SEO 98
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The Complete Guide To SEO for Painters

BKA Content

The Complete Guide To SEO for Painters Brushes may be great for detail work, but rollers are kings of coverage and speed. In the same way, search engine optimization delivers benefits that traditional marketing can’t even come close to. Every type of painting business, including the following, can get better results online with expert SEO for painters: Automobile painting companies and body shops Commercial painting businesses Residential painters and drywall installers Industrial coating, finis

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Boosting Your Mental Health

Freelance Union

This post is provided by our partner, MetroPlusHealth. Find affordable health plans for New Yorkers of all ages from MetroPlusHealth. You know that you need to eat healthy foods and get some exercise to feel good and live longer. Another key to living longer is good mental health. Good mental health is just as important as good physical health. But we all face changes in life that can challenge our emotional well-being.

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Avoid the Ostrich Approach: Embracing the Impact of Secure Generative AI

Grammarly

Generative AI is sweeping through industries. Organizations swift to adopt and implement gen AI will gain a competitive edge, while those on the sideline risk falling behind. In a recent Grammarly Business webinar , Scott Roberts, CISO of UiPath, said, “You have to embrace generative AI, you cannot stick your head in the sand. Those who take an ostrich approach aren’t going to have very good luck.

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How to Measure Brand Awareness: 9+ Genuine Tactics for 2023

Smart Blogger

Ever wondered how to measure brand awareness in today’s digital landscape? If you’re nodding your head, you’re not alone, my friend. Everyone’s after that secret sauce. That magic brand awareness metric that gauges the impact and reach of your brand name. Good news: there’s a way out. Because, dear reader, you deserve clarity amidst this digital cacophony.

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Editorial Policy: What Is It and Where Should It Live on My Blog?

ContentWriters

In a world where disinformation, misinformation, and simply mediocre information abound, it’s essential to establish credibility for a blog to succeed at gaining a loyal following and brand authority. An editorial policy can help shape a blog into the trusted source of information that your readers are hungry for. With the pressure to drive consumer action, an editorial policy will provide you and your team of writers, editors, and guest contributors with: A solid framework for delivering consis

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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How to prepare for Black Friday & Cyber Monday. Hint: Focus on lead gen.

Copyhackers

You need to prepare now for Black Friday and Cyber Monday. Here are the copy projects to optimize before you finalize your Black Friday deal. The post How to prepare for Black Friday & Cyber Monday. Hint: Focus on lead gen. appeared first on Copywriting for startups and marketers.

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New IRS Guidance on Cryptocurrency May Impact Your Freelance Taxes

Freelance Union

Jonathan Medows is a NYC-based CPA who specializes in taxes for consultants across the country. His website has a resource section with how-to articles and information for freelancers. [link] If you are working with cryptocurrency in your freelance business, the new Department of the Treasury and the Internal Revenue Service proposed regulations requiring brokers to report sales and exchanges of digital assets by customers may impact you.

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Google’s Claim on Link-Building – What Does it Mean for SEO?

The Hoth

On Thursday, September 21st, 2023, Google’s Gary Illyes took part in an AMA (ask me anything) at Pubcon Pro in Austin, Texas. Illyes touched on many topics during the session, including Google ‘un-launches’ (which apparently happen more than we think), AI content, user click data and algorithm updates. Yet, it was the claim he made about link-building that has the SEO world buzzing with speculation right now.

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How to Add Meta Tags in WordPress in 3 Different Ways

ThemeIsle

Meta tags can help search engines crawl and index your pages. However, the default installation of WordPress doesn't contain meta tag data. Don't worry though, because in this tutorial we will teach you how to add meta tags in WordPress using several different methods. The post How to Add Meta Tags in WordPress in 3 Different Ways appeared first on Themeisle Blog.

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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Level Up Your Content Campaigns Through Next-Gen Channels and Mediums

Contently

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. For years, this meant leveraging familiar staples like search, blog posts, guides, and social platforms. Now, content marketing boundaries are stretching far beyond these traditional confines.

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What Is An SOP? Your Agency’s Roadmap To Consistency And Growth

Fat Joe

Scaling an agency isn’t easy. It’s impossible if everything revolves around you. You’re juggling sales, employee onboarding, deliverables, and a whole lot more. That’s why you need SOPs. An SOP is a standardized way of doing something. It offers step-by-step, detailed instructions on how to carry out a task. We use SOPs all the time to help deliver consistent, scalable services.

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Ramit Sethi Exposed: How He Earns Millions Blogging

ProBlogger

The post Ramit Sethi Exposed: How He Earns Millions Blogging appeared first on ProBlogger. This guest post is by Michael Alexis. In this post, I’m going to show you the exact steps one blogger used to earn over $1 million. That’s making some serious money blogging ! I interviewed Ramit Sethi of I Will Teach You To Be Rich and if you’re serious about making money blogging, then you need to read this interview.

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How to prepare for Black Friday & Cyber Monday. Hint: Focus on lead gen.

Copyhackers

You need to prepare now for Black Friday and Cyber Monday. Here are the copy projects to optimize before you finalize your Black Friday deal. The post How to prepare for Black Friday & Cyber Monday. Hint: Focus on lead gen. appeared first on Copywriting for startups and marketers.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!