Content Marketing Institute

JUNE 18, 2024

Marketers are a tough crowd. On one hand, they appreciate brands that offer extensive thought leadership. On the other hand, they know every content and marketing tactic in the book. New research offers insights (and a peek inside your peers’ opinions).

Marketing 106

Marketing Brand Content 106

Arrant Pedantry

JUNE 18, 2024

From time to time it’s necessary for copy editors to have discussions about style. Maybe an issue keeps popping up that isn’t quite covered by your style manual or house style, and you need to decide how to handle it. Maybe it’s been a while since you reviewed your house style guide, and you want to review it and make sure it’s still useful and relevant.

Copy Editor 342

Copy Editor Projects Copy Ads 342

Enchanting Marketing

JUNE 18, 2024

Does the idea of selling make you cringe? Selling may feel like pushing strangers to buy from you. Buy now or miss out!!! Makes you shudder, eh? But, you know, selling doesn’t have to be so pushy. You can sell without dirty tactics, without selling your soul. You can sell as if you’re talking to a good friend. Shall I show you? 1. Show them a better life Friendly selling starts with believing in your product or service.

Sales 175

Sales Persuasion Sales Copy Food 175

Jane Friedman

JUNE 18, 2024

Photo by George Milton Today’s post is by author Amy L. Bernstein. Admit it. You love to read novels. But every so often, you start a book you cannot bring yourself to finish. Perhaps you close it gently and with regret, maybe a tinge of guilt. Other times, perhaps you want to throw the book across the room in frustration. Every reader has a DNF (did not finish) list.

Advertising 118

Advertising Education Writer Publisher 118

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Freelance Union

JUNE 18, 2024

Perks freelancers often enjoy include; the freedom to work at their own pace, deciding on the projects they want to work on, choosing the people to work with, getting paid for their work, and many other incomparable benefits.  However, with this freedom comes the responsibility of managing client relationships. In this working relationship, as with all other relationships, you must set clear boundaries with your clients from the start of your interaction with them.

Freelance 101

Freelance Projects Communication Management 101

Contently

JUNE 18, 2024

The short film “Lakota In America” opens on a typical day in the life of a Lakota youth named Genevieve Iron Lightning. As Genevieve gets ready and heads to work with the Cheyenne River Youth Project, her voice narrates a story about how she took herself and her brothers away from a neglectful, drug-filled home environment to go live with their grandparents.

Storytelling 52

Storytelling Brand Healthcare Advertising 52

Copywriter Collective

JUNE 18, 2024

Let’s play a word association game. What would you say if I asked you to describe a salesman in one word? If you’re like most people the words sleazy, slimeball, moneymaker, or pushy come to mind. Salesmen don’t have a great reputation. Yet as an entrepreneur, you’re forced to operate as one on a daily basis. Every time someone asks you what you do for a living, you’re selling her on the idea of your business.

Sales Copy 52

Sales Copy Copy Sales Copywriter 52

Blogging From Paradise

JUNE 18, 2024

I sell one online course and 3 eBooks currently.

Post 95

Post Blog Blogging 95

Grammarly

JUNE 18, 2024

440% more content issues caught and fixed 46% reduction in harmful language 26% increase in non-native English speaker confidence Executive Summary Eventbrite faced challenges related to content development and communication. Brand inconsistencies impacted their ability to craft a smooth customer experience. Meanwhile, internal jargon and inefficient knowledge distribution caused confusion, particularly for the increasingly global workforce.

Content 84

Content Communication Content Creator Projects 84

Backlinko

JUNE 18, 2024

AI tools can be incredibly useful in scaling your SEO efforts. At Backlinko, we use SEO AI software to support our content marketing activities alongside our team of expert SEO strategists, writers, and editors. These tools assist us with various tasks. From keyword research to content optimization. Want to integrate artificial intelligence into your SEO toolkit, too?

SEO 57

SEO Content Creation Agency Keywords 57

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication