Tue.Jun 18, 2024

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How To Market Your Marketing To Marketers [New Research]

Content Marketing Institute

Marketers are a tough crowd. On one hand, they appreciate brands that offer extensive thought leadership. On the other hand, they know every content and marketing tactic in the book. New research offers insights (and a peek inside your peers’ opinions).

Marketing 123
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How to Send a Style Guide Discussion Straight to Hell

Arrant Pedantry

From time to time it’s necessary for copy editors to have discussions about style. Maybe an issue keeps popping up that isn’t quite covered by your style manual or house style, and you need to decide how to handle it. Maybe it’s been a while since you reviewed your house style guide, and you want to review it and make sure it’s still useful and relevant.

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5 Lovable Sales Techniques: How to Sell Without Being Pushy

Enchanting Marketing

Does the idea of selling make you cringe? Selling may feel like pushing strangers to buy from you. Buy now or miss out!!! Makes you shudder, eh? But, you know, selling doesn’t have to be so pushy. You can sell without dirty tactics, without selling your soul. You can sell as if you’re talking to a good friend. Shall I show you? 1. Show them a better life Friendly selling starts with believing in your product or service.

Sales 200
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Keep Your Novel Out of the Dreaded DNF—Did Not Finish—Book Club

Jane Friedman

Photo by George Milton Today’s post is by author Amy L. Bernstein. Admit it. You love to read novels. But every so often, you start a book you cannot bring yourself to finish. Perhaps you close it gently and with regret, maybe a tinge of guilt. Other times, perhaps you want to throw the book across the room in frustration. Every reader has a DNF (did not finish) list.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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How Eventbrite’s Content Team Deliver Quality at Scale with Grammarly

Grammarly

440% more content issues caught and fixed 46% reduction in harmful language 26% increase in non-native English speaker confidence Executive Summary Eventbrite faced challenges related to content development and communication. Brand inconsistencies impacted their ability to craft a smooth customer experience. Meanwhile, internal jargon and inefficient knowledge distribution caused confusion, particularly for the increasingly global workforce.

Content 98
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How to Get Guest Posting Clients

Blogging From Paradise

I sell one online course and 3 eBooks currently.

Post 98

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8 Powerful SEO AI Tools and Their Top Features

Backlinko

AI tools can be incredibly useful in scaling your SEO efforts. At Backlinko, we use SEO AI software to support our content marketing activities alongside our team of expert SEO strategists, writers, and editors. These tools assist us with various tasks. From keyword research to content optimization. Want to integrate artificial intelligence into your SEO toolkit, too?

SEO 61
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IRS has options to help people who missed the April filing deadline

Freelance Union

The Internal Revenue Service today highlighted a number of options available to help taxpayers who missed the April deadline to file their 2023 federal income tax return. To help struggling taxpayers, the IRS has important payment programs that can help those who have trouble paying the amount owed and special first-time penalty relief for those who qualify.

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‘Branding Moments’: Brand Storytelling Examples to Get Your Message Across

Contently

The short film “Lakota In America” opens on a typical day in the life of a Lakota youth named Genevieve Iron Lightning. As Genevieve gets ready and heads to work with the Cheyenne River Youth Project, her voice narrates a story about how she took herself and her brothers away from a neglectful, drug-filled home environment to go live with their grandparents.

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100 Words That Instantly Add Sizzle to Your Sales Copy

Copywriter Collective

Let’s play a word association game. What would you say if I asked you to describe a salesman in one word? If you’re like most people the words sleazy, slimeball, moneymaker, or pushy come to mind. Salesmen don’t have a great reputation. Yet as an entrepreneur, you’re forced to operate as one on a daily basis. Every time someone asks you what you do for a living, you’re selling her on the idea of your business.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.