Thu.Aug 15, 2024

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21 Great Ideas To Get Your Content Audience To Take Action

Content Marketing Institute

How do you create content that converts into profitable actions? Consider these 21 tips from experts presenting at Content Marketing World. Interestingly, they have different ideas of what to put at the top of your list.

Audience 131
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Is It a Book? 5 Ways to Test Your Nonfiction Book Idea

Jane Friedman

Today’s post is by Bethany Saltman and Fran Hauser , book coaches and co-hosts of the podcast BOOKBOUND. Writing and publishing a nonfiction book is a big investment—of time, energy, and often money. In our work with authors, we find that people often approach the process with passion and ambition but without any sense of what it really takes to get the attention of an agent or editor, especially in today’s crowded market.

Prose 96
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Demystifying Generative AI Security Risks and How To Mitigate Them

Grammarly

Groundbreaking. Transformative. Disruptive. Powerful. All of these words can be used to describe generative artificial intelligence (gen AI). However, other descriptors also include puzzling , unclear , ambiguous, and risky. For businesses, gen AI represents the massive potential to enhance communication, collaboration, and workflows across their organizations.

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Secrets to Steal! A Graphic Design Guide to a Better Workflow.

Freelance Union

I see you graphic designers. Forewarning: this article is going to feel like tough love. (I’m sure you’re thrilled to hear that). We all know the struggle: having time trickle down working on a design project, trying to recreate that one swatch that you dragged into by sheer happenstance. Or you are disillusioned to find that the font you used in a program can’t be seen on your design program once you open the same file on a different computer.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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6 Blogging Tips for Making Money

Blogging From Paradise

Figuring out how to make money through your blog comes down to picking a few income channels and moving forward confidently.

Blog 97
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How to Create A Content Marketing Strategy From Scratch

Contently

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. So, how do you put one together? Read on for the essential elements of how to create a successful content marketing strategy. 1. Set a mission, goals, and KPIs You wouldn’t cross the Atlantic Ocean without navigation equipment.

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9 reasons to experiment with using comicbook-style ads

Ben Settle

1. They’re fun to write, produce, entertain your readers with 2. They’re a novelty 3. They can be a great catalog for your offers, or even just your teachings, philosophies, thoughts, content, whatever it is (they don’t even have to sell — the ones I am running in this year’s Email Players issue do not sell anything except for a small plug at the end of each episode) 4.

Ads 52
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The Ins and Outs of E-Commerce Technical SEO

The Hoth

E-commerce is one of the most fiercely competitive industries around, with 40% of online store owners reporting the market has ‘very tough competition’ in a recent survey. Online shoppers also have sky-high expectations and lack patience for things like slow loading times and stores that don’t have many reviews. These two factors make standing out in the e-commerce world exceptionally difficult, but e-commerce SEO provides a reliable solution.

SEO 52
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Ben Helsing stakes, beheads, and stuffs garlic down the throats of the time vampires

Ben Settle

One of the single most valuable books I’ve ever read for business is Dan Kennedy’s: “NO BS Time Management” My favorite part is about what he calls “Time Vampires”. These are people that suck up your time like a traditional vampire sucks up your blood. They basically tap a vein in your time and take as much of it as you foolishly allow because you’re too nice to stick a cross in their face and rebuke them… leaving you a pale, withered husk of a schlub — dried out of all energy,

Text 52
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Horror fiction for copywriters

Ben Settle

Reader Parker Worth gets frisked by the zombie cop… and “it moves”: I’m a foaming at the mouth fan of your emails and products. Even better? The Enoch Wars makes me feel like Howard Carter discovering King Tuts tomb. How? Look, the fiction book market is stale. And frankly, Zombie cop gave me the ol’ rush of a 3,000 year old rotten mummy curse.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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TV shows that’ll put some copywriting hairs on that sizzle chest

Ben Settle

In which a fine question is asked: “Ben, if you were in your 20s – what would you read more? Which movies/shows would you watch? (if any) I know you’ve said in your emails you’d rather read & go to the gym than sit in front of a television. Apart from this, which other activities do you recommend to keep the brain engaged and active in leisure time?