Thu.Aug 29, 2024

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I Disavowed “Toxic Backlinks”: Here’s What Happened

Ahrefs

After disavowing, traffic (as reported by GSC) fell by 7.1%: Before disavowing, according to GSC, traffic to these posts was trending slightly upward: After disavowing? Slightly downward: However, Ahrefs’ organic traffic estimates tell a slightly different story.

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Make an Open-and-Clicked Case: 19 Do’s and Don’ts To Improve Your Email Marketing 

Content Marketing Institute

Your audience’s inboxes are a crowded but extremely valuable space. Learn how to get noticed and get your emails opened, read, and clicked with this great advice from the experts presenting at Content Marketing World.

Marketing 128
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Here’s How You Can Outsource SEO Easily and Effectively (+ Best Practices)

Ahrefs

Outsourcing SEO allows you to leverage expert knowledge and free up time for other critical aspects of your business.

SEO 125
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7 Steps to Take to Integrate Generative AI in the Workplace

Grammarly

Generative AI (gen AI) is the biggest workplace disrupter since the internet’s arrival and there’s no going back. Even in its infancy, it’s revolutionizing office work by turbo-boosting efficiency , productivity, and profitability by automating everyday tasks, data analysis, personalization of customer experiences, and more. Consequently, gen AI presents a crucial opportunity for businesses to gain a competitive edge.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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How To Find Low-Competition Keywords for SEO

BKA Content

How To Find Low-Competition Keywords for SEO Even though Google users search billions of times every day, an astounding 15% of queries are keyword phrases the search engine hasn’t seen before. This presents an amazing opportunity for search engine optimization. Instead of fighting tooth and nail to rank in the top spots for a well-known keyword, why not skip the line by discovering new keywords instead?

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Mastering the Art of the Cold Open in Storytelling

Ann Handley

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. Pearl is 8 years old but seems much more mature. Maybe because she’s so quiet. At first, I don’t even notice her there, sitting still and silent. Or maybe it’s the way she meets my gaze directly when I do.