Mon.Dec 02, 2024

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Empathy Mapping is An Essential Tool for Futureproof Copywriting

Nick Ursborne

[ NOTE: This post was written in part by GPT 4o, working from the slides and transcripts of a presentation I gave on Empathy Mapping.] While AI tools like ChatGPT have revolutionized content creation, the human touch remains irreplaceable. At the heart of this human element lies Empathy Mapping—a structured approach that helps writers better understand their audience.

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What is a Content Author?

Agency Content Writer

A content author, also called a content writer , plays a crucial role in modern media by crafting meaningful, engaging, and purposeful text for various platforms. Whether blogs, articles, or social media content, their work informs, educates, and entertains audiences. In an era where digital communication dominates, content authors ensure messages are clear, impactful, and optimized for their audience.

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Writing The Other And Self-Publishing in South Africa With Ashling McCarthy

The Creative Penn

How can we write from the perspective of others while still respecting different cultures? How can a children's book author make money from bulk sales? How is self-publishing in South Africa different? With Ashling McCarthy. In the intro, Spotify for Authors and Katie Cross on self-narration and email marketing ; How do I know when to leave my publisher?

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Looking for a Content Writer: A Comprehensive Guide

Agency Content Writer

In today’s competitive market, every business needs a solid online presence. One key to achieving this is high-quality content. A skilled content writer can help companies rank well on search engines, engage customers, and drive conversions. Finding the right content writer is a critical investment whether you’re a startup or an established company.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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What Writers and Bloggers ACTUALLY Think of the WordPress Block Editor

ThemeIsle

A while back, I set out to browse through all the interesting opinions about WordPress’ block editor and how it’s meeting user needs these days. What I was interested in wasn’t so much the historical record of how the block editor started – back then called Gutenberg – but rather how well it’s working for people now. The post What Writers and Bloggers ACTUALLY Think of the WordPress Block Editor appeared first on Themeisle Blog.

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The 411 on Data Cleaning, Modeling, and Governance for Marketers

Content Marketing Institute

You can’t tap into the real value of your data if it isn’t clean. Worse, you could steer your efforts in the wrong direction. That’s why you need to learn the basics of data modeling, cleaning, governance, and observability.

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Christian Writing Jobs: 17 Magazines & Blogs That Pay Freelancers

Make a Living Writing

Are you looking for Christian writing jobs? Do you want to get paid to write for Christian markets? Writing for Christian publications is definitely possible and can be a great way to make money writing. There are hundreds of different writing niches , but writers often find that their work really shines when they can write about subjects they’re passionate about.

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How to avoid embarrassing errors on holiday greetings

Grammar Underground

It's holiday greeting card season. And you know what that means: Humiliating grammar and punctuation errors. So here's how to avoid common mistakes. Happy holidays from the Smiths! Merry Christmas from the Rossis! Happy New Year from the Thibodeauxes! Happy Hannukah from the Williamses! Happy holidays from the Gomezes! We’re looking forward to visiting the Nashes.