Thu.Jul 25, 2024

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What Are Productized Services? Strategy And Examples

CopyBlogger

Service businesses are excellent for generating cash flow, but they can be difficult to scale and require extensive client communication. Continue Reading The post What Are Productized Services? Strategy And Examples appeared first on Copyblogger.

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Want a New Role? What Hiring Managers Look for in Content and Marketing Job Seekers

Content Marketing Institute

Securing a new role in content marketing is challenging. To make it easier, follow the advice of these hiring marketers to craft compelling resumes, ace interviews, and make your application shine.

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Shifting Narratives: 7 Trends in Marketing Communication

Grammarly

In the digital age, customer communication preferences are always evolving, and marketing teams need to remain agile to keep up. Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition. Below, we’ll go over seven marketing communication trends every marketer should know about.

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Creating Buyer Personas For Your Target Audience

Contently

As a marketer, you know how important it is to know your audience like the back of your hand (or perhaps more accurately, like the contents of the half-a-dozen spreadsheets you use on a daily basis). You know how to analyze data from Google Analytics and other tools to find out where your customers are and how they are finding you. But how do you bridge the gap between learning basic information about your target audience and actually appealing to their needs?

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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How I do SEO research as a freelance writer in 2024

Verblio

Search engine optimization (SEO) research is a non-negotiable part of what I do as a freelance writer in 2024. That’s because my clients increasingly understand the importance of visible , high-quality content. My SEO research process has been tweaked and refined over the course of several years of in-house and freelance work, and it consistently helps me rank helpful, original blog articles.

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Attention, Please! 7 Drug-Free Concentration Boosters for Writers with ADHD

Jane Friedman

Photo by Nubelson Fernandes on Unsplash Today’s post is by Maggie Langrick , publisher at Wonderwell Press. Writing takes an enormous amount of discipline, even for the most dedicated and productive writers. For those living with ADD/ADHD, it can be especially challenging. The hallmark symptoms of ADHD such as impulsivity, distractability, and difficulty sitting still can all undermine the focus and consistency required for writing.

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