To prosper as a copywriter in 2024, you’ll need to know 10% more about AI than your clients and prospects.
Nick Ursborne
DECEMBER 14, 2023
It’s always been the case that to deliver value to a client, you need to know just 10% more than they do. I’ve been teaching this for years. Copywriters who are just launching their careers often feel nervous about not knowing enough. And then they realize that knowing just 10% more than their prospects is enough. That 10% can deliver huge value. The same is true today when it comes to AI.
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