Thu.Apr 10, 2025

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Why E-E-A-T Still Matters in Generative Search

The Hoth

If youve spent any amount of time in the content marketing and SEO world, youve undoubtedly heard about E-E-A-T but what is it, and does it still matter for generative AI search? Its an acronym that stands for: Experience showcasing that you have first-hand experience with a topic (recounting real-world experiences, sharing images, etc.) Expertise demonstrating that you have real expertise on the subject at hand (sharing testimonials, reviews, and client stories) Authoritativeness showing yo

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23 Brainstorming Tools to Spark Creativity and Organize Ideas

Grammarly

Great ideas dont appear out of thin airthey take exploration, structure, and sometimes the right tools to bring them to life. Whether you’re generating fresh concepts, solving complex problems, or collaborating with a team, brainstorming is the key to unlocking innovation. But how do you turn scattered thoughts into actionable insights? The right brainstorming tools can help streamline the creative process, making it easier to capture, refine, and organize ideas.

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4 Best SEO Reporting Tools (Free & Paid Options)

Backlinko

SEO reporting transforms raw data into actionable decisions. It shows clients and teams exactly what’s working and what isn’t. But here’s the painful truth: You can waste hours each month collecting data from various platforms. Like copying numbers from Google Analytics, Search Console, and rank trackers into spreadsheets. Then struggling to make it look presentable.

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Must-Have Tools for Freelance Technical Writers in 2025—and Beyond

Freelance Writing Jobs

Freelance tech writers face a challenging but rewarding landscape. With rapid innovation in AI, cybersecurity, and web development, the demand for skilled communicators who can translate complex systems into accessible content has never been higher. The role requires more than strong writing; it demands a nuanced understanding of technological trends, audience behavior, and workflow optimization.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The 4 Best SEO WordPress Plugins Every Site Needs

BKA Content

With over 59,000 free plugins available for WordPress, its easy to get overwhelmed by the options. Whether you’re a business owner or a blogger, choosing the best SEO WordPress plugin is essential to optimize your sites performance and visibility. Given that WordPress powers over 40% of websites worldwide, finding the best plugin can make all the difference in ensuring your site stands out in a crowded online space.

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The Secret to Avoiding a Sagging Memoir Middle

Jane Friedman

Photo by Laura Mann on Unsplash Todays guest post is by writer and coach Lisa Cooper Ellison. Join us for her online class, Managing the Present in Memoir , on April 16. While walking home on the last day of first grade, I stared at the manila envelope containing my report card and thought, My god, that was the longest year of my life ! I loved school, but the days leading up to summer break inched by so slowly I felt the minutesand even the secondspass by.