Tue.Apr 08, 2025

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5 Smart Ways to Spy On Your Competitors’ Ads

Ahrefs

This is a recipe for mediocrity. Competitors dont always know what theyre doing. Their campaigns might be underperforming, and blindly following them could land you in the same hole.

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The Role of Backlinks in GSO and AI Overviews

The Hoth

If youre trying to improve your rankings on Google, its a no-brainer that youll need to build a strong backlink profile. Google uses backlinks to judge the quality and trustworthiness of a site, which is why link-building is such a major aspect of traditional SEO. But in the emerging generative search world ( ChatGPT , Perplexity , AI Overviews ), do backlinks still carry the same weight?

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How to Captivate Readers With a Dazzling Loooong Sentence

Enchanting Marketing

Long sentences? Really?!? Long sentences get a bad rap. Because many writers abuse long sentences, cramming too many thoughts into each sentence, muddling up their message and leaving readers confused. But long sentences can add poetic power and rhythm to your writing. The main trick is to communicate only one idea with clarity. Shall I show you? An example of a beautiful long sentence Tommy Orange is a master of poetic long sentences.

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Trust Your Instincts: Why Writing for Yourself Leads to Better Books

Jane Friedman

Photo by Hadley Stanfill Todays post is excerpted from Imagine a Door: A Writers Guide to Unlocking Your Story, Choosing a Publishing Path, and Honoring the Creative Journey by Laura Stanfill. I started Forest Avenue Press in 2012 to publish the kinds of novels I love to read. When I started, to give authors a chance, I read hundreds of pages of submissions that didnt appeal to me.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Not Ready to File Freelance Taxes on April 15? Pay What You Owe and File an Extension Now to Avoid IRS Penalties

Freelance Union

Tax Day (April 15, 2025) is just days away. Are you still scrambling to gather tax documents and get your return filed? If you just can’t complete your return accurately, you may be better off simply filing an extension with the IRS. Doing so allows you to have a six-month grace period to get your taxes filed without having the failure to file penalty assessed.