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After years of waiting, the 18th edition of The Chicago Manual of Style is here, and it brings some big changes, starting with the electric yellow cover. But don’t worry—the familiar orange is still there on the spine. (Though Carol Fisher Saller once informed me that the official Pantone color is technically called “warm red.”) Inside, you’ll find new guidance on inclusive language, electronic publishing, self-publishing, editing fiction, AI, new media, and more.
At Buffer, we recently embarked on an ambitious project: uncovering the best times to post on every major social network in 2024. We poured over millions of posts, Reels, Tweets, TikToks, Shorts, videos, and more to pinpoint when the best-performing content was published. To predict the best time to post on Facebook, Instagram, LinkedIn, and X, we looked at the timeslots with the highest engagement rates on each platform.
I received 107 replies and had the opportunity to explore where people draw the line between basic and advanced skills in our industry. Here’s everything people considered advanced, ranked based on the frequency of mentions.
Most marketers know the power of storytelling. Nearly all know the value of data. But here’s what many don’t understand: How to apply the two to persuade and motivate executives and other departments to support your mission.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Here’s what they said: Authors: Stephan Spencer, Eric Enge, Jessica Stricchiola First published: 6 November 2009 Recommended by: Aleyda Solis Here’s why Aleyda recommended this book: Author: Eli Schwartz First published: 27 April 2021 Recommended by: Gus Pelogia, Philipp Götza, … Read more ›
Starting a freelance writing career can be an exciting yet daunting journey, especially if you’re starting with little to no experience. Trust me, I’ve been there. In fact, my dad took me out for lunch and told me I was making the biggest mistake of my life when I quit my job to move to Spain and start my career as a freelancer. I had a background in marketing, but I’d never worked with clients before.
Is SEO dead and should you panic? Or is everything a big hoo-ha and there’s nothing to worry about? Here’s everything we know about Google’s AI Overviews to date: Google’s AI Overviews are AI-generated summaries for search queries.
Is SEO dead and should you panic? Or is everything a big hoo-ha and there’s nothing to worry about? Here’s everything we know about Google’s AI Overviews to date: Google’s AI Overviews are AI-generated summaries for search queries.
This fall, I signed up for a Philosophy and Ethics class. And now that I’m a few weeks in, I think it’s safe to say: Studying Philosophy can (and will!) make you a better writer. Why? I have a few thoughts on this. Let’s start at a high level, though. Writing serves as a bridge between internal thoughts and external communication. It transforms our internal dialogues into something others can access and understand.
Here’s the thing: We previously ran the exact same study for Wix and it did well. So we decided to replicate it for Squarespace. Quite innocuous, right? Turns out it wasn’t.
As we work in the digital age, a topic that's becoming increasingly relevant for freelancers is the importance of a digital detox. While being constantly glued to mobiles, devices, and laptops stops you from physically exercising, there is a greater worry that you’re not allowing yourself a break from work. In turn, never being able to switch off from your screen and work contacts can result in feelings of stress , burnout, and anxiety which can be harmful.
You’ve spent hours crafting the perfect article pitch letter—and it landed you a freelance writing assignment! Congratulations. Here are five basic steps to take your freelance writing assignment through to successful completion. Now you’ve got to deliver the goods. What do you do next? Get specifics You received a “yes” from the editor.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
This post is provided by our partner, MetroPlusHealth. Find affordable freelance health plans for New Yorkers of all ages from MetroPlusHealth. Stress is a normal part of life. Stress can come from physical causes like not getting enough sleep or having an illness. Another cause for stress can be emotional, like worrying about not having enough money or the death of a loved one.
When running a business, efficiency is not just a goal; it’s a necessity. Today’s market is incredibly fast-paced, and every minute and dollar counts. One powerful way to maximize your business efficiency is by partnering with a fulfillment center. However, before you make the investment, you should understand the many advantages. In this article, we will discuss exactly how a fulfillment provider can drastically improve your operations, save you time and money, and ultimately help y
This article is posted with permission from our partner MacPaw. MacPaw makes Mac + iOS apps that have been installed on over 30 million devices worldwide. Freelancers Union members receive 30 days of free unlimited access to CleanMyMacX and Setapp: [link] If you ever wanted to delete your Facebook account, that’s totally fine. There are many other ways to attract new customers and stay connected with people anyway.
The allure of flying captivates many, sparking dreams of soaring through the skies. While commercial aviation careers demand extensive training, a Private Pilot License (PPL) offers an achievable goal for aviation enthusiasts. Yet, is obtaining a PPL worth the investment for those who don’t seek professional flying careers? This post explores various facets of acquiring a PPL for non-professionals to shed light on this intriguing question.
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Following is a bit from Kamala being interviewed by Oprah. And it’s like a masterclass in how to sell to wine aunts: KAMALA: We are an optimistic people. We are an optimistic people. Americans, by character, are people who have dreams and ambitions and aspirations. We believe in what is possible. We believe in what can be. And we believe in fighting for that.
Standing out from the crowd is more crucial than ever. With countless brands vying for consumer attention, effective e-commerce marketing strategies can make or break your online business. Enter iWriter—a powerful platform designed to streamline your content creation process and elevate your marketing game. Whether you’re a seasoned entrepreneur or just starting, leveraging professional writing services can be the secret ingredient to captivate audiences and drive sales like never before.
How To Check Keyword Ranking in Google Analytics One of the best habits for effective search engine optimization is keeping tabs on how your web pages are performing. Your highest-ranking keywords can deliver a lot of traffic — the top result gets more than 25% of clicks for most searches. Depending on your content volume, you should review search rankings every week or two.
In the 1988 film Rain Man , Dustin Hoffman's character said his brother, played by Tom Cruise, "yelled and pulled and hurt my neck," suggesting Cruise's character not only pulled his neck and hurt his neck but also yelled his neck. Here's what you need to know about faulty parallels like this one. The post Faulty Parallels first appeared on Grammar Underground with June Casagrande.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
It’s easy to feel overwhelmed by the constant stream of emails and messages throughout the workday. With distributed teams and more remote work, there are fewer quick deskside conversations and more back-and-forth chat messages and emails. Research from the Harris Poll shows that professionals spend nearly 25% of their workweek just answering emails and chat messages.
“I’ll hire whomever does best in the interview.” “I’ll hire whoever does best in the interview.” People who aren’t trying to use good grammar, often choose “whoever” in a sentence like this. People who are being careful often choose “whomever.” Ironically, the folks who weren’t trying get this right more often than people who are trying. The correct choice here is “whoever.
It’s easy to feel overwhelmed by the constant stream of emails and messages throughout the workday. With distributed teams and more remote work, there are fewer quick deskside conversations and more back-and-forth chat messages and emails. Research from the Harris Poll shows that professionals spend nearly 25% of their workweek just answering emails and chat messages.
How can you be successful at connecting with readers and selling books at live, in-person events? What are some practical tips as well as mindset shifts that can help you make the most of the opportunities? Mark Leslie Lefebvre shares his experience. In the intro, Beventi for author events, Reader survey results [ Written Word Media ]; “How do I market myself without feeling gross about it?
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
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