What if Sam Altman is only half right about AI doing 95% of your work?
Nick Ursborne
MARCH 14, 2024
Kyodo Photo via Credit: Newscom/Alamy Live News This is what Sam Altman, CEO of OpenAI, said in an interview last fall: “It will mean that 95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly and at almost no cost be handled by the AI — and the AI will likely be able to test the creative against real or synthetic customer focus groups for predicting results and optimizing.
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