Tue.Jan 14, 2025

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Event Promotion: 10 Tactics We Used to Sell Out a 500-Person Conference

Ahrefs

I interviewed Shermin Lim, our events marketer, to find out how we marketed the conference and sold out all our tickets. Heres everything we did to promote the conference.

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The Writer’s Flywheel in 14+ Illustrations

Enchanting Marketing

Does content marketing sometimes feel like a challenge? Like you’ve got to produce a never-ending stream of content? A blog. A newsletter. LinkedIn. YouTube. Insta. Wherever you’re marketing you business, it may never seem enough. Never enough content. Never enough time. Soooo … how do we stay sane? I’d like to offer a different perspective on marketing and writing for your biz.

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Sneaking In Via Life’s Side Doors

David Meerman Scott

My father graduated from Harvard Business School in 1958. He really, really wanted me to go too. I took a swipe, applying to HBS in the late 1980s. Rejected! I failed to be allowed to enter via Harvards tightly locked front door.

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137 Power Words That Every Well-Paid Writer Knows

The Daily Egg

When your writing has to do something, every single word must pull its weight. This is why writers like me keep track of words that. The post 137 Power Words That Every Well-Paid Writer Knows appeared first on The Daily Egg.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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Should You Prioritize Speed or Agility? (No, They Aren’t the Same)

Content Marketing Institute

By Robert Rose. Synthetic voice and sound recording created by Everlit based on the voice of Robert Rose (with his permission). Have you seen that video of Mark Zuckerberg talking about the difference between Metas and Apples development approaches?

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Avoid a Creative Slump By Writing and Publishing in a Different Medium

Jane Friedman

Photo by Google DeepMind Todays post is by author, filmmaker, and podcaster Elizabeth Rynecki. Through a quirk of fate, I avoided the dreaded first-book comedown that often follows the publication of a debut work. The feeling of having poured everything into a single personal project and then wondering, whats next? never quite hit me. Thats because after the release of Chasing Portraits: A Great-Granddaughters Quest for Her Lost Art Legacy (NAL/Penguin Random House), I pivoted to finishing my do

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Prompt Engineering Explained: Crafting Better AI Interactions

Grammarly

As generative AI tools like ChatGPT and Claude become more powerful and widely used, the ability to interact with them effectively has become an essential skill. This is where prompt engineering comes into play. By learning to craft precise, well-structured prompts, you can significantly enhance the quality of AI-generated outputswhether for solving problems, creating content, or answering questions.

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The Future of Digital PR: Trends to Watch in 2025

The Hoth

What worked yesterday doesnt always work today. This age-old sentiment applies perfectly to the rapidly evolving landscapes of both SEO and digital PR. As weve discussed recently, adopting digital PR techniques into your SEO campaigns is one of the best ways to: Attract high-authority backlinks from trusted media outlets and news sites Expand your brands online reach Introduce your products and services to new audiences Boost your brands credibility and achieve thought leader status However, you

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New Release Spotlight: Kathy Escobar

Rachelle Gardner

Happy release day to author Kathy Escobar! If youre ready for a different kind of Lenten reading, this is it. The time has never been so right for digging into the ways Jesus challenged the pervasive influence of privilege and oppression that dominated in ancient times as they do in ours. Through poignant reflections and thought-provoking practices, readers will discover how they can harness the disruptive power of Jesus teachings to effect meaningful change in their communities and beyond.

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Resources for Freelancers Affected by Los Angeles Wildfires

Freelance Union

The recent wildfires in Los Angeles have been devastating, affecting countless lives and communities across the city. Our hearts go out to those impacted by this tragedy, including the members of the Freelancers Union whose lives have been upended by this crisis. To support our members and the larger Los Angeles community, we want to highlight several resources that are available to help: Mutual Aid LA Network (MALAN) : This grassroots network is dedicated to providing community-based support du

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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7 Email Marketing Best Practices in 2025

Express Writers

Some people think email marketing is outdated. However, todays trends indicate that it is still one of the most popular and effective digital marketing tools. About 59% of consumers report that email marketing influences their purchasing choices. Additionally, 50% of buyers make a purchase based on a marketing email each month. Each day, people send and receive over 361 billion emails.