Content Marketing Institute
AUGUST 22, 2024
Building a consistent content experience across all possible touch points (social, website, chat, etc.) takes research, empathy, and collaboration across internal teams. It’s not easy, but the results are worth it. Here’s how to start.
Backlinko
AUGUST 22, 2024
Online reviews have become an integral part of the buyer journey. From physical products to hotels and restaurants, customers increasingly rely on user-generated content to make informed decisions. In this blog post, you’ll find up-to-date online review statistics, where we’ll uncover the importance of customer reviews, highlight the most popular online review platforms, and cover some insights about fake reviews.
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Jane Friedman
AUGUST 22, 2024
AI-generated image by ChatGPT: a writer works on a typewriter in the back of a dark theater; characters are on a stage with a spotlight shining on a single individual Today’s post is an excerpt from Writing Interiority: Crafting Irresistible Characters by Mary Kole. A lot needs to be conveyed in a story, from the most superficial ideas to the most profound, and character is the lens through which everything is channeled.
Grammarly
AUGUST 22, 2024
Sending a post-interview thank you email may be the one thing that sets you apart. (Surprisingly, according to a study by Robert Half , many job candidates don’t bother to send a post-interview thank you note.) Not only will writing one show you’re serious about the job, but it can have a huge impact on the employer’s impression of you. In fact, many hiring managers in the same study consider whether or not they received a thank you note as part of their final decision.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
BKA Content
AUGUST 22, 2024
How To Save Money With SEO in 2024 It’s no surprise that money matters remain the most pressing challenge for small businesses. Naturally, such companies look to save money on SEO (search engine optimization) and other marketing efforts. Fortunately, advanced tools are giving businesses the ability to handle some of the basics of SEO on their own. Discover how to maximize your SEO spend with a few of our favorite tips.
The Hoth
AUGUST 22, 2024
Nothing. That’s what will show up in the results whenever someone searches for your brand name if Google can’t crawl and index your content (the same goes for other search engines, too). Accordingly, crawlability and indexability are two crucial concepts every search engine marketer needs to understand. Without knowledge of how both processes work, your content may disappear from Google’s search results, and you won’t have a clue why it happened or how to fix it.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
The Ethical Copywriter
AUGUST 22, 2024
Your brand voice encapsulates the personality of your brand. It’s the unique way in which you communicate with your audience, and a crucial factor in building trust and recognition. But how do you create a brand voice that’s not only distinctive but also easy to implement across all your communications? This blog post will guide you through a simple yet effective 4-step method to develop a brand voice that resonates with your audience and remains consistent across all touchpoints.
Blogtrepreneur
AUGUST 22, 2024
We all like the ability to stay connected while out and about. To be able to do that, you need a WiFi connection. The most obvious option for getting that WiFi connection and going online would be to find a suitable public Wifi connection. These connections are just about everywhere. When you search for a suitable connection option in a typical public space like a coffee shop, shopping mall, or hotel, for instance, it is highly likely you will be offered the chance to get online with minimal de
Ben Settle
AUGUST 22, 2024
Recently one of my pals was telling me about some of the bigger and more successful business owners he knows who are seriously worried about their lack of engagement, sales, new customer acquisition, low quality leads, and the list goes on this year. A lot of them had been cleaning up for years. Now? They are losing ground – and fast – just pitiful numbers compared to what they’re used to seeing.
Backlinko
AUGUST 22, 2024
If you have a website, keyword mapping should be a priority. Why? Because it can help you get more visitors, leads, and conversions. Noticeably more. At Backlinko, keyword mapping helps us reach 500k+ organic sessions every month. In this step-by-step guide, you’ll find everything you need to get started with keyword mapping. Plus, a free keyword mapping template.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Ben Settle
AUGUST 22, 2024
Comedian Owen Benjamin (ooh) tweets: “Yeah. Being ahead of the curve will always be attacked. But in 4 years I’ll get letters and stories of triumph and trust and respect. And that’s how a strong community is propagated.” A lot of people despise Owen and/or think he’s practically the devil. But he’s absolutely right about being ahead of the curve getting you hated.
Buffer
AUGUST 22, 2024
SEO is an amazing long-term marketing tool for small business owners. Unlike channels like social media and paid ads that stop working when you stop engaging or paying, search engine optimization continues to build on itself if you do it correctly. As an SEO consultant, I’ve loved helping hundreds of clients and students get their websites and content on the first page of Google.
Ben Settle
AUGUST 22, 2024
Not long ago one of my customers was speculating about why it is someone like me has but a pittance of a social media follower count vs many who learn from me, maybe even bow at my righteous email altar, and yet have 10x the size audience I do. There are obvious and not-so-obvious reasons for this. The obvious is, I’m not a social guy as it is. I had my fun on social about 8 years ago in my old elBenbo’s Lair Facebook group, got burned out on the attention and chaos and drama, and realized that
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