Tue.Aug 27, 2024

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How to Write Like a Human, Wholeheartedly

Enchanting Marketing

Heather is sitting at her desk, staring at her laptop. For the umpteenth time, she’s anxiously scrolling through her LinkedIn feed. So much content. Mostly bland. Even some popular posts feel rather non-descript. Heather wants to be different. She wants her writing— her newsletter, blog, LinkedIn posts —to be human, to be personal. Why write if your followers just shrug their shoulders?

Writing 246
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How To Self-Promote Your Blog Without Annoying The Internet

Blogging Wizard

How do you get your blog noticed outside of your own website without being an annoying pest? If there’s one thing the internet hates it’s seeing people promote their own.

Promotion 233
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Freelance Isn’t Free goes into effect in New York State on August 28th

Freelance Union

The independent workforce makes up over a third of the country, with New York being home to the largest population of independent contractors. We continue to see the real-world consequences of NYC’s groundbreaking Freelance Isn’t Free Law that has protected over 2,500 freelancers and recovered over $3 million in owed compensation for their work in New York City - Now, freelancers across New York State will have similar safe-guards to receive timely payment and be free from exploita

Freelance 140
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How To Be More Consistent (And Efficient) As A Blogger

Blogging Wizard

Are you struggling to stay consistent with your blog? New blogs have to overcome a lot of hardships. One that’s not mentioned nearly enough is just how hard it can.

Blogger 211
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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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Travel SEO: 8 Strategies From Actual Travel Publishers and SEOs

Ahrefs

In fact, according to Kevin Indig, travel was the fifth largest industry on the web by organic visibility in June 2024. If you want to generate more bookings or get more customers, you will need to do SEO.

SEO 136
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The Power of Local Groups in Professional Associations

AIIP

by Marj Atkinson, AIIP Local Groups Chair Professional associations play a crucial role in career development, networking, and industry advancement. Given that AIIP operates internationally, local groups can form the backbone of community engagement and personalized support. Here are some ways local groups benefit both members and the broader association.

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Crowdfunding for Writers Who Need First-Time Guidance

Jane Friedman

Photo by Andrea Jaeckel-Dobschat on Unsplash Today’s post is by writer Jason Brick. The model we’ve come to call crowdfunding has always existed in the form of pre-sales or (in publishing) pre-orders. With pre-sales, a company or individual pitches an idea to likely early adopters. Those who get excited enough buy one in advance, providing some of the money needed to make the product a reality.

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What Makes a Good Website? The Only 2 Things That Matter

Ahrefs

Focus on these two areas to create a website that people will want to visit, return to, and tell their friends about.

Website 110
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How CMS Innovations Help Future-Proof Your Business [Sponsored]

Content Marketing Institute

Learn how AI automation and hybrid architectures are evolving CMS capabilities — and how to leverage these trends for optimal content success.

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5 Powerful Automations for Creators to Streamline Your Content Workflow

Buffer

Ever had a brilliant idea, scribbled it in your notes app, and promptly forgotten about it? Or found a piece of content you worked on a while ago that could do with a refresh and redistribution? These days, with the right automations, you can skip the chaos and jump straight into crafting killer content without the headache of managing it all manually.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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How to Pay Yourself as a Business Owner

Freelance Union

Navigating the ins and outs of owning a business can be difficult, especially as a small business owner. With limited resources and funds at your disposal, determining how to pay yourself as a small business owner is an essential step toward long-term success. But where should you start? To help you understand your options, we’ve broken down the basics for you below.

Banking 76
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Creating People-First Content After Google’s Helpful Content Update

iWriter

Welcome to the new era of content creation! With Google’s recent Helpful Content Update shaking things up, prioritizing your audience over algorithms is now more crucial than ever. Gone are the days when keyword stuffing and clickbait ruled the roost; today, creating people-first content is not just a best practice—it’s essential for ranking success and building genuine connections with your readers.

Content 52
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Updated Rules on Corporate Transparency Act Reporting May Impact Current and Former Freelance Businesses

Freelance Union

If you are not familiar with The Corporate Transparency Act (“CTA”) and what it means for freelance businesses, you are not alone. This mandatory compliance regulation came into effect on January 1, 2024, and it is estimated that only a very small percentage of the 32.6 million private companies that have to report, for the first time, have done so.

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How A Checklist Can Improve Your Freelancer Onboarding Process

Contently

Encouraging any group of employees to march in step is difficult. The process gets even harder when the team includes part-time members. Many companies in marketing, media, or communications rely on freelance contributors, yet brands don’t always know how to effectively integrate these new teammates. Whether you’re looking to find new freelancers or already have external contributors helping out, you’ll benefit from a freelance onboarding process.

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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Free tax filing options are still available for extension filers

Freelance Union

IRS Tax Tip 2024-69, Aug. 19, 2024 Free tax filing options are available to taxpayers who requested an extension of time to file their federal taxes. There’s no need to wait for the Oct. 14 deadline if taxpayers are ready to file. Here are some free tax filing options. IRS Free File available to taxpayers with income of $79,000 or less IRS Free File lets qualified taxpayers prepare and file federal income tax returns online using interview-based tax preparation software.

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SaaS Technical SEO: The Ultimate Easy-to-Follow Checklist

The Hoth

The software-as-a–service (SaaS) business model has been booming for many years now, and that’s only set to intensify over the next decade. By the end of this year, the industry is set to hit $317.55 billion , up from $273.55 billion in 2023. It’s no wonder why SaaS companies have found so much success since they virtually eliminate the need for sophisticated hardware.

SEO 52