Fri.Aug 30, 2024

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Why Hire a Digital Marketing Agency? 9 Reasons You Haven’t Considered

BKA Content

Why Hire a Digital Marketing Agency? 9 Reasons You Haven’t Considered Marketing is essential for leads, revenue, and business growth. Not surprisingly, professionals recommend setting aside at least 5% to 10% of your monthly sales for advertising. How should you spend your ad budget for the biggest return on investment? Learn why hiring a digital marketing agency can be more cost-effective than you think.

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4 Reasons To Add Customer Storytelling to Your Marketing Mix

Contently

Everyone loves a good story, and your customers are no exception. But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. It’s not just about spinning a good tale; it’s about building trust and creating connections by allowing your customers to do the talking for you.

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AI-Assisted Search Will Change the Pay-To-Play Games for Content Marketers

Content Marketing Institute

Only one answer appears in an AI-assisted search. How can a brand be the one advertiser in it? What would the cost be? And what are AI platforms like Perplexity doing partnering with third-party publishers? Read on for some answers.

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Top 5 Publishing Articles/Blog Posts of the Week 08/26-08/30

Publishing Trends

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. How Hobart, NY Transformed Into a Book Lover’s Paradise How Translating Small Languages is No Small Task Should Author Profiles Replace Book Criticism?

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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Digital Security for Freelancers: 5 Easy Steps To Stay Safe Wherever You Are

Freelance Union

This article is posted with permission from our partner MacPaw. MacPaw makes Mac + iOS apps that have been installed on over 30 million devices worldwide. Freelancers Union members receive 30 days of free unlimited access to CleanMyMacX and Setapp:  [link] Imagine this: You are working online in a café in Paris, a hut in Bali with a sea view, or even in your bedroom while you sip another cup of tea.

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3 Critical Admin Tasks to Keep Your Freelance Copywriting Business Thriving

Copywriter Collective

As a freelance copywriter, staying on top of key admin tasks is crucial for keeping your business running smoothly. In this guide, we’ll explore the essential annual tasks that every freelancer should prioritise to ensure ongoing success. 1. Securing Digital Infrastructure For a freelance copywriter, your digital infrastructure is your workspace, your client’s portal, and your creative hub.