Fri.Feb 02, 2024

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Marketing KPIs: 30 Metrics for Every Marketing Role

Ahrefs

To choose the right KPIs: There are an almost infinite number of KPIs, often varying in small details (like how they’re measured, or subtle differences in definition).

Marketing 141
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How to Find Time to Blog

Blogging From Paradise

Bloggers who cannot seem to find time to blog rarely discover that you choose to blog.

Blog 110
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What Is Kairos? History, Definition, and Examples

Grammarly

Without realizing it, you’ve likely used kairos in your everyday communication or writing. In rhetoric , kairos refers to identifying situational context and a decisive moment for a persuasive argument. Whether in an argumentative essay for school or while conversing with a coworker, using this rhetorical technique lets you communicate your position in an impactful way.

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The CMO Disappearance Doesn’t Mean What Everybody Thinks It Does

Content Marketing Institute

Big brands ax the CMO role. LinkedIn talks about fast-growing jobs. Are they just wrapping the same old jobs in fancier, buzzword-heavy titles? Learn what it all means for marketing and what you should do to grow in the profession.

IT 100
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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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How to Write a Solid Blog Post in 30 Minutes (or Less)

Bramework

We all know that writing quality content takes time. Have you ever written a solid blog post in 30 minutes or less? If not, I can show you how! Content doesn’t have to be complicated, but it does have to be quality. With a good content strategy and the right tools, you can write faster and smarter. I’ve gone over the importance of content at Bramework and I hope it’s helped you build a strong strategy that will help you grow.

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Top 5 Publishing Articles/Blog Posts of the Week 01/29-02/02

Publishing Trends

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Are Authors Really Benefiting From Spotify? How Hunting Helped Hemingway’s Writing UC Berkeley Students Create Children’s Books to Fight Book Bans What is Romantasy Fiction?

More Trending

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How Do AI Detectors Work? 2024 Guide

BKA Content

How Do AI Detectors Work? 2024 Guide Between 2022 and 2023, the number of search engine optimization content creators planning to use artificial intelligence jumped 48%. As language learning models improve, we expect this percentage to grow. However, AI detection software has also flooded the market. How do AI detectors work, and what do they mean for SEO creators?

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Crafting Compelling Copy: A Comprehensive Guide to Captivate Audiences at National Events

Copywriter Collective

National events offer a platform for organizations to showcase their brand, connect with audiences, and leave a lasting impression. However, in a diverse and multilingual landscape, effectively engaging attendees can be a challenge. Crafting compelling copy tailored to captivate audiences at national events, irrespective of language barriers is essential for the success of such events.

Copy 52
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More reasons why freelance copywriters just are a bunch of suckers

Ben Settle

I mentioned screenwriter Curt Siodmak yesterday. (in the email where I said all freelance copywriters are suckers) And, specifically, I showed this quote from him from the book Backstory 2: “Irving Thalberg once said: “The most important man in the motion picture business is the writer. Don’t ever give him any power!” Even today the writers are oppressed.

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How to Write a Strong Byline

ContentWriters

It’s hard for a writer to establish themselves and the brand they represent in a memorable way. A strong byline is key to freelancers standing out and cultivating their unique personal brand. Whether you’re creating content for your website, to submit to a publisher, or for a featured piece, knowing how to write a byline is an opportunity to build your brand and stand out in your field.

Writing 64
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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.