AIIP

OCTOBER 1, 2024

By Eric Magill With October being National Cybersecurity Awareness Month, I wanted to provide some pointers for defending yourself and your clients against cyber-attacks. In 20 years as owner of a managed IT services business, I have learned this: The consequences of falling victim to such attacks can be devastating for SMBs when they don’t… Read More » The post The Importance of Cybersecurity Awareness for SMBs appeared first on AIIP Connections Blog.

Management 83

Management Blog Blogging IT 83

Freelance Union

OCTOBER 1, 2024

The Freelance Worker Protection Act, an iteration of “Freelance Isn’t Free”, was signed into law by Governor Gavin Newsom on September 28th, 2024. This legislation, which was authored by Senator Scott Wiener, provides protections for independent contractors who work for a hiring entity located in California.  Though freelancing represents a crucial part of California’s economy, the prevalent issue of non-payment remains, reflecting a growing need to protect this

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Freelance Contractor Professional Services Government 136

Neal Schaffer

OCTOBER 1, 2024

No matter what business, you should always be on the lookout for something that is new and better. When it comes to digital marketing, this also refers to website designs. If you run your website on WordPress, having the perfect theme differentiates your branding from others and gives your platform a more polished look. With […] Top 15 WordPress Theme Detectors for Competitor Analysis appeared first on NealSchaffer.

Digital Marketing 108

Digital Marketing Website Brand Marketing 108

Jane Friedman

OCTOBER 1, 2024

Today’s post is by Brian Rendell. Entering any new field is challenging but breaking into today’s writing profession is a daunting proposition. Publishers’ budgets are stretched, indie and traditional models appear to be colliding, AI is disrupting norms, and agents are overwhelmed with submissions. I recently set sail on these choppy waters, hoping to find a safe haven for my historical fiction manuscript-in-progress.

Writer 101

Writer Finance Creativity Publisher 101

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Tina Dubinsky

OCTOBER 1, 2024

This humerous poem, about a car, was first published elsewhere on the web. It has had a few revisions over the year, mostly to refine the beat and rhyming scheme. Sometimes, poetry comes naturally to me in the moment. Othertimes, I have to examine and pay close attention to the rhymes, metre and alliteration. While. Read More The post A poem about a car appeared first on Tina Dubinsky Author.

Publisher 100

Publisher Publishing Publishing Creativity 100

Grammarly

OCTOBER 1, 2024

Effective communication is crucial in any workplace. From project management to daily team interactions, communication is how we move work forward, collaborate, achieve business goals, and maintain positive workplace relationships. The benefits of effective business communication are vast. Internally, effective communication boosts employee satisfaction, improves relationships, increases productivity, and reduces stress.

Communication 98

Communication Collaboration Writing Style Projects 98

Jasper

OCTOBER 1, 2024

Jasper releases three innovative new Flux ControlNets to reinforce commitment to elevating all marketing (and all marketers) with the power of AI.

Marketing 87

Marketing 87

Freelance Union

OCTOBER 1, 2024

It’s taken me a really long time to grow up.  As a creative, I come from a sector of the Boomer generation wherein many of us finally buy our first homes at 70-something by using our dead parent’s money: The Boomer Creative Entrepreneur.  This is because, in response to the profound transgenerational trauma passed down by our holocaust-surviving, complex PTSD -riddled WWII veteran parents, we were told to ‘do what you love, kid’ and subsequently spat out int

Creativity 80

Creativity Construction Medical Agency 80

Jasper

OCTOBER 1, 2024

Understand the key elements of effective ad copy and you’ll be well on your way to crafting compelling ads that convert.

Ads 76

Ads Copywriter Copywriting Ad Copy 76

David Meerman Scott

OCTOBER 1, 2024

For the first time since graduating from university, I took a month off. For my sabbatical during the month of September, I thru-hiked (and climbed) the entire 273-mile Long Trail in Vermont, the oldest long distance hiking trail in the US and widely considered the most difficult with 68,000 feet of elevation gain (twice Mt. Everest)!

Brand 52

Brand 52

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Jasper

OCTOBER 1, 2024

Here are five brands whose content programs are leading the way in the new era of content marketing.

Content Marketing 64

Content Marketing Marketing Content Brand 64

iWriter

OCTOBER 1, 2024

In a world where attention spans are shorter than ever, and competition is just a click away, businesses are scrambling for innovative ways to stand out. Enter artificial intelligence—your new secret weapon in content creation! Imagine having a tireless assistant who can generate engaging articles, compelling social media posts, and eye-catching visuals at lightning speed.

Content Creation 52

Content Creation Content Creator Search Engine Optimization Content 52

Jasper

OCTOBER 1, 2024

Creating a webinar from scratch may seem daunting, but with the right approach, your webinars can successfully educate and engage your audience.

Education 59

Education Engagement Audience 59

Copywriter Collective

OCTOBER 1, 2024

Invoicing is an essential part of freelancer life. Because without an invoice, you won’t get paid. Creating and sending invoices is essential for maintaining a professional relationship with your clients. Not only this, but maintaining an organised invoicing system helps you keep on top of your finances, track your earnings, project costs and keep tabs on outstanding payments.

Freelance Copywriting 52

Freelance Copywriting Copywriter Copywriting Freelance 52

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

The Creative Penn

OCTOBER 1, 2024

In the rolling hills of Somerset, England, an ancient evil ripens alongside the grapes of Standing Stone Cellars … Blood Vintage is out now on Kickstarter. Author J.F. Penn reads the sales description in the video here or watch below. The perfect wine requires the darkest sacrifice. In the rolling hills of Somerset, England, an ancient evil ripens alongside the grapes of Standing Stone Cellars… Rebecca never expected her architectural career to lead to the secluded rural village of W

Architecture 52

Architecture Creativity Sales IT 52

Jasper

OCTOBER 1, 2024

An effective content plan can ensure consistency and quality in your content creation efforts. Here's what you need to know as you dive into content planning.

Content Creation 45

Content Creation Content 45

Backlinko

OCTOBER 1, 2024

Market analysis is the process of collecting and analyzing information about your specific market. It involves speaking to your customers, analyzing competitors, and identifying industry trends. The result? You’re able to: Make better business decisions Save time (and money) Create a better experience for your customers In this article, we’ll go through the exact steps to perform your market analysis.

Marketing 87

Marketing Social Media Government Education 87

Rachelle Gardner

OCTOBER 1, 2024

Happy release day to debut author April Ajoy! April wouldn’t have called herself a Christian Nationalist — she just considered herself a good Christian: faithful, Republican, and determined to make America a Christian nation once again. But as her view of the world widened, April began to see the ways her conservative politics and religion were intertwined.

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Post 130

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Backlinko

OCTOBER 1, 2024

Software-as-a-service (SaaS) continues to revolutionize the software market and the way businesses approach their operations. From flexibility to cost savings, the SaaS software model has risen in popularity. Organizations now use an average of 112 SaaS applications, up from 16 in 2017. SaaS has become the dominant software model, representing over 50% of the market.

Marketing 99

Marketing Post 99