Content Marketing Institute

DECEMBER 20, 2023

AI tools generated a nauseating amount of attention this year. But now’s not the time to get sick of it. Instead, consider these seven helpful prompts to make generative AI work for your content and marketing.

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Content Marketing Marketing Content IT 116

Jane Friedman

DECEMBER 20, 2023

Photo by aboodi vesakaran Today’s post is by Elizabeth Held, who publishes the newsletter What To Read If on Substack. One of the first tasks that querying authors undertake is researching their comps. Underlying this research is the question, “Who is your target reader?” And answering this question meaningfully requires acknowledging that your book is not for everyone.

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Food Writer Creativity Publishing 109

BKA Content

DECEMBER 20, 2023

What Is An SEO Company and What Do They Do? In the digital era, having an effective website is crucial for the success of any business. Having an effective website means generating organic traffic, and one of the best ways to accomplish this is to rank highly on search engines. Research shows that less than 1% of search engine users look past the first page of results.

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SEO Search Engine Optimization Projects Insurance 104

Grammarly

DECEMBER 20, 2023

Imagine you’re reading an engrossing essay about strategies you can use to increase your short-term memory and retain information better. Instead of only presenting statistics and dry scientific data, it repeats important words, illustrates concepts through analogies, and simplifies key concepts in a way that makes the essay easy to comprehend. These are known as rhetorical devices.

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Food Concept Persuasion Construction 106

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

ContentWriters

DECEMBER 20, 2023

Content repurposing is the art of creatively recycling your existing content into different formats or for various platforms. It’s taking a single piece of content like a blog post and transforming it from one static asset into many others, like an infographic, podcast, video, or social media post. When you repurpose content, you can reach a much larger audience on a leaner budget when compared with creating only on net new content.

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Marketing Content Long Form Content Social Media 59

Ben Settle

DECEMBER 20, 2023

“This is the short sighted shyt direct marketers do that riles up privacy advocates, prompts legislation to be drafted, and gets perfectly good marketing media neutered by the government” So I told my biz partner at BerserkerMail Troy Broussard. The context: An article about “email laundering” where the owner spent $800k on the domain name. This is where a service can link anonymous website visitors (by cookies, abandoned cart info, something like that in popular carts like Shopify, etc — it’s a

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Government Promotion Media Website 52

Ben Settle

DECEMBER 20, 2023

I wrote the following on Twitter the other day “stream of consciousness” style. I’ve slightly edited it for clarity. But it’s quite timely for what’s coming down the pike, so I am sharing it again here: One of the problems info publishers run into eventually are customers who bytch & moan about “too much info!” and “info overload!” and “I need time to implement!

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Social Media Sales Copy Entertainment Publishing 45

Buffer

DECEMBER 20, 2023

As the year winds down, it's time to stroll down memory lane and revisit the moments that defined 2023 on social media. From groundbreaking technological advancements to glitzy entertainment releases, this year had it all. But not every trend was a welcome one. This year Forekast , in partnership with Something Great Marketing , explored the events that shook social media to its core, captivated our feeds, and reminded us that you never know what trend is just around the corner.

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Social Media Media Storytelling Entertainment 121

Ben Settle

DECEMBER 20, 2023

I wouldn’t want James Gunn within 10,000 feet of Willis or any grade schools. But he recently said something useful when talking about how the score for his upcoming Superman movie was mostly finished already, even though the composer hasn’t officially signed a deal or (presumably) gotten paid anything for it yet. What he said was this: “when you’re riding the waves of inspiration, what are you going to do?

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Freelance Copywriting Copywriting Copywriter Writer 40

Buffer

DECEMBER 20, 2023

As the year winds down, it's time to stroll down memory lane and revisit the pop culture moments that defined 2023 on social media. From groundbreaking technological advancements to glitzy entertainment releases, this year had it all. But not every trend was a welcome one. This year Forekast , in partnership with Something Great Marketing , explored the events that shook social media to its core, captivated our feeds, and reminded us that you never know what trend is just around the corner.

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Social Media Media Storytelling Entertainment 52

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication