Fri.Jul 19, 2024

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The Best New Marketing Metric Since SEO Came Along

Content Marketing Institute

Learn about the latest marketing metric to make headlines — share of model. It’s got nothing to do with runways or stocks. It’s got everything to do with generative AI’s large language models and your brand.

Marketing 115
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How Freelance Writers Can Build and Maintain Strong Client Relationships Online

Freelance Writing Jobs

When you start freelancing, you might feel like your clients are like employers. But this mindset can cause issues, as it overlooks the real nature of your client relationships. Clients aren’t bound to you beyond the specific terms agreed upon for each project. Therefore, it’s crucial to forge a strong relationship with your clients, possibly even more than an employee would with an employer.

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The Dos and Don’ts of LinkedIn Posting: Enhancing Your Professional Brand

Grammarly

In the age of social media, crafting a strong LinkedIn profile is essential to standing out in a global online workforce. This social networking platform is the digital version of a networking event—a place where professionals across industries go to make connections with professional peers and potential employers. Nowadays you might forgo in-person networking luncheons but opt to send a well-crafted connection request message or update your professional summary on LinkedIn instead.

Brand 98
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5 Best Rank Tracking Tools for SEO Monitoring

Backlinko

Rank tracking tools let you monitor your SEO performance over time. By tracking which keywords you’re ranking for, where you’re gaining, and where you’re losing. Backlinko.com ranks for more than 114K keywords in the US. 16K of these rank in the top 10 positions. Keeping track of the keywords we know drive the most value helps us ensure we have visibility for key terms in volatile search results.

SEO 90
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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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How to encrypt email in Outlook, Gmail, Yahoo, and Apple Mail

Freelance Union

This article is posted with permission from our partner MacPaw. MacPaw makes Mac + iOS apps that have been installed on over 30 million devices worldwide. Freelancers Union members receive 30 days of free unlimited access to CleanMyMacX and Setapp:  [link] With the rise of cybercrime, email encryption has become crucial in keeping your most personal information safe and helping you avoid identity theft.

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Tips for Creating an Effective B2B Customer Acquisition Strategy

BKA Content

Tips for Creating an Effective B2B Customer Acquisition Strategy Sustaining a business requires more than a good website, a team, and a few social media followers. It also demands a strong B2B customer acquisition strategy. However, creating a reliable plan seems daunting when you discover that only 5% of your target audience is likely to be in the market for a purchase at any time.

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Top 5 Publishing Articles/Blog Posts of the Week 07/15-07/19

Publishing Trends

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. PEN America’s Union Reaches Agreement How a NYC Bookseller is Preventing “Book Deserts” Literary Adaptations Lead The Way in Emmy Nominations Are Authors Writing For Readers or Watchers?

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How to Level Up Your Content Prompts for Generative AI

Contently

Content marketing projects thrive or languish based on the creative brief. When we prime our creators with a compelling idea, a clear purpose, and a defined audience, they are far more likely to develop an outstanding piece of content than when we have a fuzzy concept poorly articulated for an unclear reader. But what if your colleague — your brainstorming partner — is a generative AI, too?

Content 52