Fri.Feb 21, 2025

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What is Pillar Content and Does My Business Need It?

ContentWriters

Pillar content is essential for building authority online, ranking higher in search, and bringing in steady traffic. A strong pillar page is the foundation of a well-structured content strategy. It dives deep into a broad topic, acts as the go-to resource for your audience, and connects related content in a way that makes search engines (and readers) notice.

IT 66
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B2B Copywriting for Software and SaaS Companies: Strategies That Convert

Copywriter Collective

B2B copywriting for software and SaaS companies isnt as simple as writing about puppies or pizza. Its more like explaining a high-tech gadget to someone whos never seen one beforebut with a twist. Your job is to take complicated tech and turn it into clear, simple words that get businesses to say, Yes, we need this! Know Who Youre Talking To Before you start writing, remember: youre talking to busy business folks.

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How SEO Helps Your Business (and Why You Should Start Today)

BKA Content

How SEO Helps Your Business (and Why You Should Start Today) If you own a businesswhether it’s a small startup or a well-established brandyou might be wondering how SEO helps your business and if it’s worth the investment. Spoiler alert: It is. SEO isnt just a buzzword; its the secret sauce that gets your business in front of the right people at the right time.

SEO 59
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Top 5 Publishing Articles/Blogs Posts of The Week 2/17-2/22

Publishing Trends

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. JD Vances Memoir Hillbilly Elegy is The Latest Target of Book Bans Spotify is Making it Easier to Release Audiobooks Narrated by AI Order Up! – Honoring First Known Cookbook By a Black American Women a 160 Years Later Los Angeles Times Book Prizes Annouces Finalists Amazon is Killing Y

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.