Thu.Oct 10, 2024

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10+ Overlooked Tools To Improve Your MarTech Stack

Content Marketing Institute

Are you happy with the content and marketing tools your organization uses? Or does it feel like something’s missing? If so, you’ll probably find it on this list of overlooked martech tools (and resources) that Content Marketing World speakers recommend.

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How to Write a Pitch That’ll Wow Editors & Clients (+ Examples)

Smart Blogger

Let me guess. You’ve sent out a gazillion email pitches, but you keep getting rejection slips. Or, worse, no responses at all. Why does everyone except you seem to know how to write a pitch that lands high-paying jobs or guest posts on prestigious blogs? Is there some secret they’re not sharing? Meanwhile, you can’t even crack the content mills and low-quality job boards, your confidence is zapped, and your freelancing career is sputtering to a halt.

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Insights from the AIIP webinar Learn the Secrets to Becoming a Successful Infopreneur

AIIP

by Alyria Salazar Spooky season is officially upon us, and even though AIIP’s webinar, Learn the Secrets to Becoming a Successful Infopreneur, took place last month on Friday the 13th, there was nothing scary about this information-packed session. It was all treats and no tricks for aspiring infopreneurs. Below are some not-so-frightening business insights our… Read More » The post Insights from the AIIP webinar Learn the Secrets to Becoming a Successful Infopreneur appeared first on AIIP C

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10 Best Ways to Use Shopify and WordPress Together to Sell More Online

Neal Schaffer

As Shopify has grown, so have its offerings. While online stores were once only large enough to provide landing pages and product description pages, these platforms have begun to offer the ability to establish your online presence–and Shopify is no different. User experience on Shopify differs from company to company, however; for many businesses, Shopify […] 10 Best Ways to Use Shopify and WordPress Together to Sell More Online appeared first on NealSchaffer.

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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15 Thrilling Cliffhanger Examples (+ Definitions & Tips)

Smart Blogger

Some of these examples are bursting with edge-of-your-seat action, and others are shrouded in mind-boggling mystery. (I’ve even thrown in a few examples from psychological thrillers to keep you on your toes). And to round things out: I’m revealing my top tips on how to write a cliffhanger that’ll keep your fans obsessed with your story. So, if you’re addicted to the words “… to be continued” or you just want to know the secrets behind creating a spellbinding cliffhanger, let’s start

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What Is Event Count in Google Analytics?

BKA Content

What Is Event Count in Google Analytics? Google Analytics 4 made monumental changes to metrics tracking for search engine optimization and pay-per-click campaigns. Instead of just seeing overall page traffic, now you get precise data for every stage in the customer journey. What’s the secret to GA4’s superpowers? Event tracking. By learning what event count is in Google Analytics and how to use it effectively, you can customize your campaigns like never before.

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What’s the Deal with AI Overviews? How Do They Impact SEO?

The Hoth

On May 14th, 2024 , Google launched AI Overviews everywhere in the United States. What’s that? It’s a search feature where generative AI summarizes queries at the top of the results page. If you’ve done any Googling since May, you’ve likely seen one of these appear: As you can see, the AI Overview provides a brief summary of the search term , followed by a more in-depth explanation and the three search results that it got the information from.

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Romance Authors Thrive in the Self-Publishing Era

Jane Friedman

Today’s post is by Elizabeth Held, who publishes the newsletter What To Read If on Substack. When I mentioned to Christine Larson, author of Love in the Time of Self-Publishing , that more than a dozen romance writers had donated to an auction to help my neighborhood bookstore make repairs from flood damage, she immediately lit up. Larson asked if I had heard of a similar auction, Romancing the Vote, a 2020 fundraiser for Georgia voter organizations.