Wed.May 29, 2024

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Do Higher Content Scores Mean Higher Google Rankings? Our Data Says It’s Unlikely.

Ahrefs

This suggests (correlation does not necessarily imply causation!) that obsessing over your content score is unlikely to lead to significantly higher Google rankings. Does that mean content optimization scores are pointless? No.

Content 129
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Choosing Story Settings Based on Genre

Jane Friedman

Photo by Laila Gebhard on Unsplash Today’s post is by author Jane K. Cleland. Join her on Wednesday, July 10, for the online class Mastering Suspense, Structure & Plot. Different genres come with different reader expectations that pertain to setting. For instance, readers expect cozies to be set in small towns and hard-boiled detective stories to be based in cities.

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Google Documents Leaked & SEOs Are Making Some Wild Assumptions

Ahrefs

SEOs shouldn't assume these are ranking factors or that they're even used in rankings.

SEO 138
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Harness AI To Harmonize Your Brand Voice: A Step-by-Step Guide

Content Marketing Institute

Solve your consistent brand voice challenges with the help of AI. Learn how it can help you document, audit, and maintain your enterprise’s unique identity at every audience touchpoint.

Brand 108
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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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15 Unique Ways to Check Competitor Website Traffic

Ahrefs

Before we dive in, let’s set the right expectations: no tool will give you your competitor’s exact traffic data. However, it’s still well enough to see what works for them, copy their best ideas, or set realistic benchmarks.

Website 127
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How to Do Keyword Research: Steps, Examples, and Tools

CopyBlogger

In the world of SEO, keywords are like directions to your website. Pick the wrong ones, and you decrease your. Continue Reading The post How to Do Keyword Research: Steps, Examples, and Tools appeared first on Copyblogger.

Keywords 105

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Your Ultimate Guide on How to Write an Ultimate Guide (Infographic)

Express Writers

There is definitely some Matrix-like inception going on in today’s blog. We’ve created the Ultimate Guide on, well, how to write an Ultimate Guide. Here’s a fun fact: in this information age, it’s relatively easy to find guides on anything you want. The results are good, but then there comes a showstopper that immediately makes you pause in your random clicking and reading, and absorbs and holds all your attention.

Writing 98
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Franchise SEO: Local and National Growth Strategies for Franchises

Ahrefs

With more locations come greater challenges requiring a more nuanced approach than a typical local SEO campaign. In this guide, I share successful strategies I’ve used to scale SEO for local and national franchises.

SEO 114
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15 of the Most Influential Bloggers and What You Can Learn From Them

Express Writers

Work until you will no longer have to introduce yourself! This is arguably one of the best pieces of advice that you will ever receive while working hard to grow your business. Next thought: could a blog simplify your efforts and support your boldest ambitions? The success stories of today’s best-loved influencers in the content industry show that a blog is an invaluable asset that can bring you money and fame in the long run.

Blogger 98
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Pool Builder Search Engine Optimization: 2024 Guide

BKA Content

Pool Builder Search Engine Optimization: 2024 Guide SEO is a popular tool for ecommerce businesses to grow, but did you know that it can help service-based businesses too? Chances are, when people in your area are looking for a pool builder, the first place they’ll look is Google. By investing in SEO, you can make sure that your website shows up right when they’re searching for services you offer.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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24 Must-Know Local SEO Statistics

Backlinko

Local SEO has become an important element of digital marketing strategy helping businesses enhance online visibility and connect with local customers. How popular are local searches? What are the top local SEO ranking factors? Keep reading as we will cover answers to these questions with up-to-date local SEO statistics below. 4 in 5 consumers conduct searches with local intent on search engines ( Google ) 76% of consumers who search for “near me” visit a business within a day ( Google ) 88% of i

SEO 96
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Sensory Language: Why You Need to Use More of It In Your Writing

Make a Living Writing

According to scientists studying sensory linguistics, using sensory language will help you enhance your writing and immerse your readers in the scene. Readers will have an easier time visualizing, hearing, and imagining a scenario so that, instead of simply digesting the information, they can actually experience it. You can use sensory details in any story, literary or not, to make your writing jump off the page and engage the reader’s interest.

Writing 91
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Freelancers Are Businesses Too: Ensuring Fair Payment Terms

Freelance Union

Freelancing offers unparalleled flexibility and independence, allowing us to choose our clients, projects, and work schedules. However, it also comes with unique challenges, one of the biggest being payment terms. Lately, there’s been a worrying trend of clients extending payment terms to 60 or even 90 days. For many of us, waiting months to get paid for completed work isn’t just an inconvenience—it’s a serious barrier to running a sustainable business.

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5 Tips for Achieving Brand Voice Consistency When Outsourcing Content Creation

ContentWriters

Brand voice is the unique personality and tone you use to communicate with your customers. It’s what makes your brand feel familiar to customers and distinct from your competitors. Whether you’re working with freelance writers or content agencies, ensuring brand voice consistency requires thoughtful planning, clear guidelines, and effective collaboration.

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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5 Situations When You May Require a Rush Courier Service

Blogtrepreneur

In our fast-paced world, time really is of the essence. Whether you’re a business owner or managing personal commitments, there are moments when you may require an urgent delivery. This is where rush courier services come into play. The right professionals can help get your items from point A to point B as quickly as possible – saving you time, stress, and money.

Medical 59
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How a Free E-Book Can Boost Your Marketing Efforts

iWriter

Wondering how to elevate your marketing game? Look no further than the power of a free e-book. This dynamic tool can significantly expand your audience, build your brand’s credibility, and establish you as a thought leader in your industry. A free e-book offers valuable information at no cost, acting as a magnet, attracting potential customers and encouraging them to engage more deeply with your content.

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How to Be More Sustainable on Your Next Business Trip

Blogtrepreneur

In today’s busy age, travel remains an essential component for many businesses. It allows you to form stronger relationships with clients/partners and plays a critical part in success and growth. However, while it has great benefits, frequent trips can impact the environment. With increasing awareness around climate change, it’s time for all companies to adopt eco-friendly practices.