Ahrefs

FEBRUARY 20, 2024

Here are five of my favorite ways to use Ahrefs for content marketing: Let’s be honest: we all snoop on our competitors to see what’s working (and isn’t).

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Content Marketing Marketing Content 134

Rachelle Gardner

FEBRUARY 20, 2024

Happy release day to Sarah Bessey! For anyone who has doubted and questioned their faith, done some deconstructing, and landed in a place where they want to reimagine what faith can be rather than walk away… the ultimate handbook is here. Field Notes for the Wilderness: Practices for an Evolving Faith shows us a way to reconstruct a faith centered on compassion, truth, and inclusion.

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Post 130

Jane Friedman

FEBRUARY 20, 2024

Photo by cocarinne Today’s post is by author and website designer Camilla Monk. How’s your press kit doing these days? Mine was virtually non-existent until I attended an excellent presentation on author press kits hosted by agent Sarah Fisk for the Authors Guild. Sarah’s insightful and actionable advice led me to reflect on what sort of press kits I—and by extension the bloggers and journalists looking to write about authors and their books—see online: mostly downloadable PDFs with low quality

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Content Marketing Institute

FEBRUARY 20, 2024

Great brand stories can attract and retain attention long enough to develop trust with your audience no matter where they are in their journey. But to get great stories, marketers must shift their storytelling thinking.

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Storytelling Brand Audience Marketing 111

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Grammarly

FEBRUARY 20, 2024

How you write affects your success. If you’re a professional, writing persuasive emails, organized project plans, and engaging marketing copy will help you get ahead. If you’re a student, producing well-written essays, research papers, and more will improve your grades. The benefits of good writing also extend to your reputation. Today’s workplaces and universities rely upon an ever-expanding number of writing-based platforms, so the better you write, the more respect you’ll earn among peers.

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Writing Persuasion Text Communication 107

Uni Square Concepts

FEBRUARY 20, 2024

Today’s generation uses digital media, and everyone expects content to be more interactive. Because of the introduction of generative AI, the level of content creation has reached a top level. Generative AI focuses on creating content more effectively and proficiently. In this article, we have highlighted the benefits of generative AI for content creation.

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Content Creation Text Content Digital Media 105

Express Writers

FEBRUARY 20, 2024

I think we can all agree content is essential. You can’t go anywhere without coming across content. Content is everywhere, from the emails your favorite brand sends to that meme your dentist posted on social media. However, budgeting to create all that content is another beast you might not be ready to tackle. We have some good news for you. Content marketing doesn’t have to be an overwhelming beast that will gobble your budget.

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Content Writing Search Engine Optimization Freelance 98

Backlinko

FEBRUARY 20, 2024

A sitemap is a list of all the pages on your website. An XML sitemap, which is specifically meant for search engines, helps them discover new and updated content. Sitemaps also categorize your website’s content into posts, pages, or any other type of content you might have on your page. This categorization helps search engines understand your website’s structure.

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Collaboration Agency Projects Engineering 91

Make a Living Writing

FEBRUARY 20, 2024

One of the biggest moves a freelance writer can make to earn more is to move into better-paying types of work, like white paper writing jobs. When you go from, say, writing $20 blog posts to writing white papers that can pay $1,500-$10,000, it’s a big leap. But just how do you may that leap? How exactly do you get into writing white papers? Where do you even find white paper writing jobs?

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Writing Persuasion Agency Insurance 79

Freelance Union

FEBRUARY 20, 2024

This post is provided by our partner, MetroPlusHealth. Find affordable health plans for New Yorkers of all ages from  MetroPlusHealth. It goes without saying that raising a family is expensive. And the recent spike in cost of living doesn’t help, either. Add to that paying for your family’s healthcare, and you’re looking at a busted budget.

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Hospitality Healthcare Management IT 74

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Make a Living Writing

FEBRUARY 20, 2024

When it comes to starting out as a freelance writer, it can be hard to figure out what to charge. You will probably see pricing options all over the map and it can be confusing to navigate. Using a freelance rate calculator can help you cut through the noise, decide on your rates, and commit. Keep in mind, with growth and experience, you will constantly have to navigate your pricing while you increase your skills.

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Freelance Projects Insurance Landing Page 73

Brafton

FEBRUARY 20, 2024

There’s one secret ingredient that makes every clickbait headline work … No, there isn’t, but you got curious, didn’t you?

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Content Creation Content 64

Smart Blogger

FEBRUARY 20, 2024

In today’s digital age, mastering Facebook networking is a major stepping stone for anyone looking to elevate their online influence. With billions tapping into the social media platform daily, the potential to grow professionally and expand your network is immense. But how do you cut through the noise and make meaningful connections? This article unpacks actionable strategies for you, from optimizing your profile for professional interactions to leveraging Facebook groups and events for m

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Social Media Engagement Media Collaboration 63

The Hoth

FEBRUARY 20, 2024

Q4 2023 was an all-out battlefield for maintaining search rankings on Google, as there were a total of six back-to-back algorithm updates. That’s not to mention Google’s AI-powered Search Generative Experience (SGE), which has been setting the SEO world on fire since its reveal in May of last year. It’s now 2024, and digital marketers are changing the way they approach optimizing content for search engines for various reasons (the rise of AI content, Google SGE, Microsoft Copilot, and the list

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SEO Medical Digital Marketing Keywords 59

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Content Hacker

FEBRUARY 20, 2024

Starting a blog doesn’t have to be costly or complicated. Learning how to create a blog for free is simpler than you might think, and we’ve got the scoop on doing it right. From picking the perfect platform like Wix or Blogger, which offers customizable templates and easy integration with Google services, to making your first post shine with engaging content — this guide covers it all.

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Blog Blogging Social Media Collaboration 52

Publishing Trends

FEBRUARY 20, 2024

PEOPLE Colin Shields , VP and executive director of global and international sales, is leaving Simon Schuster. Laura Perciasepe , formerly senior editor at Riverhead Books/PRH, is joining Summit Books / S&S as executive editor. Alessandra Balzer and Donna Bray will move from HarperCollins to Macmillan Children’s Publishing Group on April 15 They will set up a new iteration of the Balzer + Bray imprint with both having the title of SVP and co-publisher.

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Editorial Agency Publisher Publishing 84