Fri.Apr 12, 2024

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Why Marketers Should Care About Google’s Potential HubSpot Acquisition

Content Marketing Institute

Google’s may buy HubSpot. But how likely is it the deal will get done? Why would Google want HubSpot? What would it mean for HubSpot customers? Understand the possibilities and take away the one reality for every marketer.

Marketing 121
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Claude AI 101: What It Is and How It Works

Grammarly

Chatbots have emerged as one of the most common forms of generative AI. Claude AI is a chatbot built with ethics and safety in mind. Here’s an overview of what Claude AI is, how to use it, and which limitations you should be mindful of. Table of contents What is Claude AI? How Claude AI works Who created Claude AI? Claude AI vs. ChatGPT Is Claude AI free to use?

IT 103
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Local Keyword Research: 4 Easy Steps to Attract More Customers

Backlinko

Local keyword research is the process of finding the keywords people use when they’re searching for locations, products, or services in their area. Like this: Why are local keywords useful to know? Keywords are a fundamental element of search engine optimization (SEO). Search engine algorithms, like Google, consider many factors when deciding which pages to rank highly in the results for any given search.

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The Best of Ahrefs’ Digest: March 2024

Ahrefs

If you’re not one of our 280,000 subscribers, you’ve missed out on some great reads!

SEO 120
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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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Top 5 Publishing Articles/Blog Posts of the Week 04/08-04/12

Publishing Trends

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Will Book Summary Apps Cause Us to Lose the Ability to Think Critically? 50 Years Later ‘Carrie’ Still Thrills Are There Too Many Books in The World?

Blog Post 111
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Did You Overlook this Aspect of Blogging?

Blogging From Paradise

Control. You own the blog since you paid for the domain and hosting. You call the shots. You set the rules.

Blog 89