Thu.May 23, 2024

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How To Use Content Curation To Deliver Fresh Ideas Without Added Resources

Content Marketing Institute

Let other publishers create the new content. Then, your brand can curate it into valuable, relevant, and helpful content for your audience. It’s a good strategy to grow your content collection without any additional investment.

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10 Copywriting Formulas to Convert Skimmers to Buyers

Buffer

There’s a lot of talk about “excellent copywriting” on the internet. And it’s versatile, too: Copywriting techniques can be used for multiple formats — from e-commerce websites, landing pages, sales, pages to product descriptions and content marketing. But what about social media — where holding attention is harder than ever before?

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Machine Learning 101: What It Is and How It Works

Grammarly

Machine learning (ML) has quickly become one of the most important technologies of our time. It underlies products like ChatGPT , Netflix recommendations, self-driving cars, and email spam filters. To help you understand this pervasive technology, this guide covers what ML is (and what it isn’t), how it works, and its impact. Table of contents What is machine learning?

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Annual Awards Presented at AIIP 2024 Symposium

AIIP

By AIIP External Communications Committee Recipients of AIIP’s annual awards were announced on April 20th during the AIIP 2024 Symposium held in St. Louis, Missouri, a hybrid event featuring in-person programs and concurrent sessions for virtual attendees. AIIP Immediate Past President Janel Kinlaw presented awards to AIIP members who embrace and promote the values of the… Read More » The post Annual Awards Presented at AIIP 2024 Symposium appeared first on AIIP Connections Blog.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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Discover the Top 10 B2B Content Marketing Agencies of 2024

BKA Content

Discover the Top 10 B2B Content Marketing Agencies of 2024 The emergence of B2B content marketing services has been a double-edged sword. Businesses today have numerous options, but they often struggle to make the right choice. By the end of this guide, you’ll be able to navigate this $600 billion industry with ease and find the B2B content marketing agency that’s best for your company.

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Freelance Business Requirements Under the Corporate Transparency Act

Freelance Union

As the mid-point of the year approaches, there is an important deadline that should be on the calendar of every freelancer with a U.S.-based business. This is the filing deadline for the Corporate Transparency Act (CTA) which is Dec. 31, 2024 and it applies to you if you have a corporation, S-Corp, LLC, or any other entity created by paperwork filed with a Secretary of State office.

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8 Reasons Why Blogging Is as Important as Ever

Blogging From Paradise

Why should you blog? Aspiring bloggers ask me this question frequently. AI blogging seems to gain steam with each passing month.

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How To Make $10,000 Per Month Without Quitting Your Job

CopyBlogger

There are plenty of ways to make $10,000 per month, but many opportunities have high startup costs, require advanced skills, Continue Reading The post How To Make $10,000 Per Month Without Quitting Your Job appeared first on Copyblogger.

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3 ways freelancers can improve their focus, motivation, and drive

Freelance Union

On a scale of one to ten, how motivated and driven do you feel today? Maybe you’re firing on all cylinders, laser-focused on what will move you closer to your goals. If that’s you…hurray! Keep going. Perhaps you’re tooling along just fine. You’re not setting the world on fire, but it’s good enough for right now (a perfectly acceptable standard to aim for sometimes!).

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2024’s U.S. Book Show Attracts a Range of Industry Participants

Publishing Trends

The U.S. Book Show opened on May 22nd to an overflow crowd that represented a broader range of industry folk than most conferences do: presidents and past CEOs (like Marcus Dohle , wearing a Shimmr t-shirt, to announce his recent investment in the company); veterans like Carol Fitzgerald , president of The Book Report Network ; graduate students from NYU and Pace ’s publishing programs, and many agents, emerging and mid level/ publishers, media and more.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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Persuasive Advertising Examples To Inspire Your Next Campaign

Brafton

One of the main roles of an advertiser is to persuade a specific audience to make a decision, whether it’s to complete a purchase, click on and watch a video, or sign up for a monthly newsletter. However, persuasive advertising doesn’t work like a hypnotist trying to put their customer in a trance. There’s no way an advertiser can talk someone into being interested in a brand just by saying “You are becoming very interested in SEO marketing services.

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What Can Bloggers Learn from Pickleball?

ProBlogger

The post What Can Bloggers Learn from Pickleball? appeared first on ProBlogger. I may be late to the party but I’ve just discovered Pickleball! And after playing almost daily since my first hit, I have to admit I’m a little bit addicted… Pickleball, a sport that combines elements of tennis, badminton, and ping-pong, is not just a pastime with a quirky name—it’s a phenomenon sweeping across communities with its unique blend of accessibility and fun for people of all ages and abi

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How to Stop Gaslighting Your Memoir Writing Process

Jane Friedman

Photo by Kristina Flour on Unsplash Today’s post is by writer and editor Lisa Cooper Ellison. Join her on Wednesday, June 19, for the online class The Psychology of Character Development for Memoirists. Here are two of the most hated pieces of feedback I’ve given to writers of tough stories: Your story needs more levity. Your antagonist needs to be more balanced.

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What Can Bloggers Learn from Pickleball?

ProBlogger

The post What Can Bloggers Learn from Pickleball? appeared first on ProBlogger. I may be late to the party but I’ve just discovered Pickleball! And after playing almost daily since my first hit, I have to admit I’m a little bit addicted… Pickleball, a sport that combines elements of tennis, badminton, and ping-pong, is not just a pastime with a quirky name—it’s a phenomenon sweeping across communities with its unique blend of accessibility and fun for people of all ages and abi

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.