Content Marketing Institute

SEPTEMBER 12, 2024

Want to get more from your content and only spend a little (or nothing at all)? Consider these distribution ideas to increase your reach and engagement from the experts presenting at Content Marketing World.

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Ahrefs

SEPTEMBER 12, 2024

I think content curation can help with that. Curation is all about finding undiscovered stories and repackaging ideas in ways your audience really responds to.

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Rachelle Gardner

SEPTEMBER 12, 2024

Congrats to the following authors, whose Gardner Literary titles are finalists in the 2024 ECPA Christy Awards: — Of Love and Treason, by Jamie Ogle (historical romance) — An American Immigrant by Johanna Rojas Vann (first novel category) — Beauty Bright by Cara Putman (short form category) Winners will be announced at The Christy Award Gala on Thursday, November 14th.

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Blogging From Paradise

SEPTEMBER 12, 2024

I will likely settle in to a rural area when-if I decide to cease traveling. Peace. Quiet. Serenity. Nature.

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Grammarly

SEPTEMBER 12, 2024

The future of AI in human resources is here. HR automation now streamlines payroll management and employee data processing. Advanced HR data analytics in AI recruitment tools can swiftly screen résumés and mitigate bias, while AI writing tools, like Grammarly, can improve employee engagement and satisfaction by helping teams boost productivity , communicate better, and foster a culture of inclusivity in their daily interactions.

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Freelance Union

SEPTEMBER 12, 2024

This post is written in partnership with GigBack. Gigback helps freelancers receive tax refunds for COVID-19 era losses. Click here to find out if you're qualified. In the wake of the COVID-19 pandemic, many freelancers and self-employed individuals faced unprecedented economic challenges. To alleviate some of these hardships, the Families First Coronavirus Response Act (FFCRA) was introduced, which included the Self-Employed Tax Credit (SETC).

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ContentWriters

SEPTEMBER 12, 2024

Businesses deciding when to publish a white paper must thoroughly understand their audience. Your niche and audience’s needs will determine the appropriate frequency. The first step in identifying how often you should publish a white paper is researching your industry. Look for the answers to the following questions: How often does your industry change?

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The Creative Penn

SEPTEMBER 12, 2024

In this solo episode, I talk about my lessons learned from 13 years as a full-time author entrepreneur. You can read/listen to previous updates at TheCreativePenn.com/timeline. Joanna Penn writes non-fiction for authors and is an award-winning, New York Times and USA Today bestselling thriller, dark fantasy, horror, crime, and memoir author as J.F. Penn.

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Ben Settle

SEPTEMBER 12, 2024

Here you go, in 7 simple steps: 1. Drive your social media followers to opt-in page 2. Send useful & engaging emails each day, building an asset (your list) you own, unlike your social following which you don’t own 3. Call to action in emails to your social when their algorithms ignore you 4. Algorithms see engagement as your list starts engaging with you on there 5.

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BKA Content

SEPTEMBER 12, 2024

What Is a Keyword in SEO? Search engine optimization (SEO) is vital for increasing your website’s visibility. Keywords are essential as they link user searches to your website’s content. This article will explain keywords in SEO, how they’re important, and how their effective use can boost your site’s appeal to your target audience, helping you achieve better search engine rankings and an enhanced online presence.

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Ben Settle

SEPTEMBER 12, 2024

An Email Players subscriber (not sure he wants me naming him) asked me about “unengaged contacts.” Like, for example, people who haven’t opened or clicked an email in 3 years. The question is what do I do, delete them? My advice to him: “No, I don’t do any of that. People don’t even know who is really engaging or not, as tracking is extremely unreliable — not just open stats but even clicks.

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The Hoth

SEPTEMBER 12, 2024

Do you want to promote your local business through search engines like Google? If so, setting up a Google Business Profile (GBP) is paramount to your success. That’s because GBP is Google’s in-house business directory, and it uses its data to display local businesses in Google Maps and its regular search results. A GBP listing is also necessary for appearing in the local pack , which is a special SERP (search engine results pages) feature that appears at the very top of the search results.

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Ben Settle

SEPTEMBER 12, 2024

A while back, I wrote an email with the subject line: “A love letter to people fapping themselves blind to AI” It was about my opinion of, if it is not obvious, AI. And a long time Email Players subscriber (who I did not get permission to use his name, so am keeping him anon) who is also an engineer agreed with my basic premise. Especially at AI’s dismal ability to generate content.

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Ben Settle

SEPTEMBER 12, 2024

And in just 3 steps: 1. Watch the Trump v Kamala debate tonight and take notes 2. Listen closely to the candidate you want to LOSE 3. After the debate, write a 500 word email selling someone who also wants that candidate to lose on why they should vote for that candidate i.e., sell them on the candidate you both hate. And do it sincerely, not in a snarky or sarcastic way.

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Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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