Wed.Oct 18, 2023

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B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]

Content Marketing Institute

B2B marketers reveal their most common challenges, what they’re really using AI to do, whether their leaders understand their work, and where they'll spend their budget. Find the answers in the CMI's latest research report.

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What It Means to Make Your Story Relatable

Jane Friedman

Photo by Aleksandr Barsukov on Unsplash Today’s post is by author and educator Deborah Williams. If you’re a serious writer, chances are good that you have a battered copy of Anne Lamott’s Bird By Bird on your shelf (or, if you’re like me, maybe you’ve committed large chunks of it to memory). But when my first-year college writing students read Bird by Bird, they’re almost always coming to the book for the first time.

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SEO Community Spotlight: Singapore

Ahrefs

Having lived in this city-state for a good three decades, I’ve gathered that SEO remains a niche here—but the people within it are welcoming and always happy to exchange ideas. Let’s take a closer look.

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All In One SEO vs Yoast SEO: Which Is Better in 2023

ThemeIsle

Most WordPress users have a search engine optimization (SEO) plugin that they use for keyword optimization, improving readability, and other essential tasks. Using these plugins can make your life a lot easier, but you might struggle to decide between popular options like All In One SEO vs Yoast SEO. To help you make a decision, we've put together this comprehensive comparison guide.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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Content Marketing Checklists To Maximize Reach (By Platform)

CopyBlogger

Assuming you are already creating valuable content, making a few basic optimizations can help it earn significantly more traffic and. Continue Reading The post Content Marketing Checklists To Maximize Reach (By Platform) appeared first on Copyblogger.

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22 Key Elements of a High-Quality Website

Quick Sprout

In today’s crowded online marketplace, there’s no love lost for low-quality websites. Too often, site managers overlook mistakes that send … 22 Key Elements of a High-Quality Website Read More » The post 22 Key Elements of a High-Quality Website appeared first on.

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Jasper’s New Features for Marketers: What You Need to Know

Jasper

Get the scoop on what to expect from all our latest product updates.

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How to Double Down On Being Human. 5 Ways To Stand Out In An Age Of AI

The Creative Penn

How can you stand out with your books as more content is created faster with AI? How can you reach readers with your authentic story and experience? In this video, I provide 5 specific tips to double down on being human and stand out in an age of AI-generated content. In this video, I go through: Show your face and/or use your voice in marketing Be more personal in your emails and with your community Make beautiful books and physical products Connect in person Tap into your Shadow side to make y

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The 4 Call Center Trends That Customers Actually Care About

Quick Sprout

Most customers who get on the phone with call centers don’t really care about the analytical jargon or omnichannel marketing … The 4 Call Center Trends That Customers Actually Care About Read More » The post The 4 Call Center Trends That Customers Actually Care About appeared first on.

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SEO for Personal Injury Lawyers: An Overview

BKA Content

SEO for Personal Injury Lawyers: An Overview Personal injury attorneys constantly deal with the challenge of standing out in a sometimes densely populated field. Tort victims need your help, and you need a way to bring them directly to you. The strategic implementation of SEO for personal injury lawyers is the path to enhanced visibility and client trust.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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Is Your Business Unique to You?

Freelance Union

As businesses of one, solopreneurs have the power to create work that is custom-tailored to their definition of freedom, the lives they want to live, and their specific talents. Where 9-5 jobs ask us to conform to other’s definitions of work and entrepreneurs with larger businesses and employees are constrained by their responsibility to their team, we’re free to build a completely unique business and rebuild it whenever we need something different.

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How to Use a Fax Machine for the First Time

Quick Sprout

Need to send a fax and not sure where to start? We’ve got you covered in six simple steps. Step … How to Use a Fax Machine for the First Time Read More » The post How to Use a Fax Machine for the First Time appeared first on.

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Bylined Articles: The Value of Authoritative Content

ContentWriters

Authoritative, bylined articles give your company a credible voice. They provide researched, verifiable information and expertise, developing customer relationships and fostering trust. With ads vying for attention from every platform and media channel, consumers value reliable, unbranded information from reputable sources over branded and promotional content.

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The Secret to Customer Experience Transformation? Personalized Content Marketing

Contently

Many consumers would probably agree that we’re in dire need of a customer experience transformation—after all, how many times have you scrolled past an ad and thought, “Ugh, why is this clogging up my feed?” Or maybe you’ve been inundated with so many irrelevant or mistargeted ads that Adblocker is one of your most treasured browser extensions.

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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How to Turn a Blog Post into a Press Release

ProBlogger

The post How to Turn a Blog Post into a Press Release appeared first on ProBlogger. This guest post is by Erika Gimbel, a Chicago freelance writer. If you’re an ace at writing blog copy, you can write an excellent press release. Both have many of the same elements: strong headlines, top-down format (most important stuff up front), etc. You already know that press releases are a powerful way to promote your blog , and they’re an effective way to get your message out without duplicating content.