Mon.Apr 14, 2025

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DIY vs. Full-Service Content Marketing? Go Big or Go Home

Verblio

It can feel impossible to find the balance between the ongoing demands of content marketing, ambitious company growth goals, and limited resources and team capacities. If you had unlimited money to throw at the problem, it wouldnt be such a problem. But were as aware as anyone that things are tight, the economy is uncertain, and content marketing is in a state of flux.

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How one sheet of paper can level the balance of power between you and your clients

Nick Ursborne

The power dynamic between a freelancer and client generally leans towards the client. Its the client who decides whether or not to give you the project, and they also get to determine the budget. Granted, if youre a triple-A writer or designer, youll weald a little more power. But for the rest of us? A lot of it comes down to mindset. If you think you have to bend to every whim of your clients, you do.

Freelance 152
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The golden rule for ADHD creative freelancers (Neurotypicals, it works for you too!)

Freelance Union

It was early morning, and I was sitting by a lake in Maine, a cup of coffee in hand when one of those bolt-from-the-blue moments of clarity struck me. Before I share my big a-ha moment, let me give you some context. I am a business coach for creative entrepreneurs and freelancers and have dedicated my entire career to helping creative professionals build profitable and successful businesses and careers.

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LLMs Don’t Reward Originality, They Flatten It

Ahrefs

But in the age of AI-driven search, originality is not the boon we think it is. It might even be a liability or, at best, a long game with no guarantees. Because heres the uncomfortable truth: LLMs dont reward firsts.

IT 91
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Subject-verb Agreement

Grammar Underground

It's usually pretty easy to make your verbs agree with your subjects. But some sentences throw you a curve ball. The post Subject-verb Agreement first appeared on Grammar Underground with June Casagrande.

IT 52
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The Best Web Hosting for SEO in 2025

BKA Content

At BKA Content, we know that great content drives SEO success. But without a solid foundation, even the most well-optimized pages can fail to rank. That’s why choosing the right web hosting provider is essential to your SEO strategy. Web hosting directly affects SEO by influencing your sites speed and uptime. A fast-loading, always-accessible, and secure site creates a better user experience, which Google rewards.

SEO 52