Agents and Editors Aren’t Always Right About Market Potential
Jane Friedman
DECEMBER 5, 2023
Whenever I teach on nonfiction book proposals, I open up the conversation by talking about market potential ($) and how to convince agents or editors that your project has it. Some of the things that don ’ t indicate market potential: The opinion of your family or friends (unless they’ve done the market research themselves) The opinion of the freelance editor you hired The opinion of your beta readers or critique partners The opinion of your colleagues And finally, the one that frustrates everyo
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