Tue.Dec 05, 2023

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Agents and Editors Aren’t Always Right About Market Potential

Jane Friedman

Whenever I teach on nonfiction book proposals, I open up the conversation by talking about market potential ($) and how to convince agents or editors that your project has it. Some of the things that don ’ t indicate market potential: The opinion of your family or friends (unless they’ve done the market research themselves) The opinion of the freelance editor you hired The opinion of your beta readers or critique partners The opinion of your colleagues And finally, the one that frustrates everyo

Marketing 142
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SEO Writing: 8 Steps to Create Search-Optimized Content

Ahrefs

In this guide, you’ll learn how to create search-optimized content your readers and Google will love. If no one is searching for the topic you’re writing about, you won’t get search traffic no matter how high you rank.

Writing 142
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The Complete Guide to Content Repurposing: How to Get the Most Out of Every Piece of Content You Create

Buffer

My mom taught me a neat trick when I went to college: Take the leftover veggies from dinner, chop some fine onion, add some hot sauce, and use it as your sandwich spread. I used the hack all the time — sometimes for breakfast on busy mornings and other times for snacking in late evenings. I was always surprised at how different yet familiar the sandwich tasted.

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Competitive Analysis: The Lean Guide (With Template)

Ahrefs

However, the problem is that “traditional” competitive analysis is overkill for most businesses — it requires impractical data and takes too long to complete (and it’s very expensive if you choose to outsource).

IT 127
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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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How We Built Our Guest Posting Program

Buffer

Six months ago, we noticed an interesting phenomenon. Each week, we (the Content team) would receive overflowing inboxes filled with requests to post articles on the Buffer blog. This was everywhere, from our emails to our LinkedIn accounts.  Usually, we’d pay these messages no mind – guest posts just weren’t a part of our content strategy.

Post 115
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Before You Start an AI Strategy, Make the Case To Stop

Content Marketing Institute

Generative AI’s integration in your marketing usually doesn’t save your team time. It just adds new items to the workload. So, if you truly want to succeed, you must identify what you’ll stop doing to start the other thing.

Marketing 110

More Trending

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Outsourcing SEO Services: Having Your Cake and Eating It, Too

The Hoth

Is your in-house marketing team constantly fighting to get everything done during the day? Or maybe you’re an independent site owner who doesn’t have a marketing team, meaning you’re spread even thinner (and are likely approaching burnout). Between social media marketing, managing paid ads, and engaging in email marketing campaigns – there’s not much time for anything else.

SEO 98
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Steal Our Call Center Manager Job Description

Quick Sprout

Some things––like snowflakes, first dates, and fine art––need to be unique, but call center manager job descriptions do not. There … Steal Our Call Center Manager Job Description Read More » The post Steal Our Call Center Manager Job Description appeared first on.

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Watch cartoons to protect your digital life

Freelance Union

Ah, cybersecurity. The word that instantly makes us think of stock images of a lonely finger pressing a holographic sign of a lock on a black and blue background. The lock symbolizes protection, the colors – determination, and the hand would be… action? Even if people wanted to find out more about cybersecurity, a lot of resources would be just like this stock image: very serious, but way too abstract.

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DreamHost Review – Pros, Cons, and Pricing – 2024

Quick Sprout

DreamHost is a well-known name in the world of web hosting. It’s been around for more than 20 years and consistently … DreamHost Review – Pros, Cons, and Pricing – 2024 Read More » The post DreamHost Review – Pros, Cons, and Pricing – 2024 appeared first on.

Website 75
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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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How We Built Our Guest Posting Program

Buffer

Six months ago, we noticed an interesting phenomenon. Each week, we (the Content team) would receive overflowing inboxes filled with requests to post articles on the Buffer blog. This was everywhere, from our emails to our LinkedIn accounts.  Usually, we’d pay these messages no mind – guest posts just weren’t a part of our content strategy.

Post 52
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3 Speech Analytics Tricks That Always Work for Call Centers

Quick Sprout

Speech analytics is the practice of monitoring and analyzing audio from call center phone calls to gather information that can … 3 Speech Analytics Tricks That Always Work for Call Centers Read More » The post 3 Speech Analytics Tricks That Always Work for Call Centers appeared first on.

Post 61
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The Complete Guide to Content Repurposing: How to Get the Most Out of Every Piece of Content You Create

Buffer

My mom taught me a neat trick when I went to college: Take the leftover veggies from dinner, chop some fine onion, add some hot sauce, and use it as your sandwich spread. I used the hack all the time — sometimes for breakfast on busy mornings and other times for snacking in late evenings. I was always surprised at how different yet familiar the sandwich tasted.

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The Art of Video Scripts 101: Unleashing the Power of Words

iWriter

Welcome to the captivating world of video scriptwriting, where words can ignite emotions, inspire action, and leave an indelible mark on your audience’s hearts. In this age of visual storytelling, crafting engaging video scripts is an art form that can mesmerize viewers and captivate their attention like never before. So buckle up as we dive into the secrets behind unleashing the full potential of words in creating cinematic masterpieces that will make your videos shine brighter than ever

Script 52
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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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Strategies for Establishing Authority Through Compelling Content

Copywriter Collective

In the ever-evolving landscape of online presence, building authority remains a pivotal element in establishing credibility and trustworthiness among audiences. Crafting high-quality content is not just about sharing information, it’s a strategic endeavor to position oneself or a brand as an authoritative voice in a specific field or industry.

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Nine Ways to Spice Up Any Blog Post—Fast

ProBlogger

The post Nine Ways to Spice Up Any Blog Post—Fast appeared first on ProBlogger. This guest post is by Ali Luke of Aliventures. Did your latest post get all the readers, comments and tweets that it deserved? Probably not. You wrote a great piece, but somehow, it seemed bland. Your ideas were good, but the post lacks a little something. What you need is more spice.