Thu.Mar 13, 2025

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9 Ecommerce Website Optimization Tactics [Expert Insights]

Backlinko

Want to 2X, 3X, or even 4X your ecommerce sales? Start by diagnosing whats working on your site and what isnt. Then, apply targeted fixes based on real data. Not hunches. In this guide, Im sharing my lessons and strategies from 10+ years in digital marketing. Plus, I interviewed four leading ecommerce website optimization experts for their best conversion-driving insights: Leigh McKenzie from UnderFit (also head of SEO @ Backlinko) Rishi Rawat from Frictionless Commerce Anna Bolton from Conversi

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Education SEO for Higher Education, EdTech and K-12 Schools

Ahrefs

Before I started SEO, I was an educator for about 10 years. To say education is close to my heart would be an understatement.

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How Human Behavior Impacts Your Marketing Strategy [Video]

Content Marketing Institute

Youve been told a lie. Delivering the right message to the right person at the right time isnt enough. Learn the crucial missing step and how to can tackle that brain-centric challenge.

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Author Website Builders: Tertulia Versus BookBub

Jane Friedman

Both Tertulia and BookBub now offer author website building services. How do they compare? This premium article is available to paid subscribers of Jane's newsletter. Login below, or learn more and subscribe.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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Why I Rarely Emotionally Attach Myself to Readers

Blogging From Paradise

This post will be fun to write because it puts the ego on blast.

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Exophonic Writing: Crafting Fiction in a Foreign Language

Jane Friedman

Photo by JACQUELINE BRANDWAYN on Unsplash Todays post is by writer, editor, and book coach Karmen H. piljak. Writing fiction in another language might sound straightforward. Technically, youre using the same tools as in your mother tongue, so changing the language should feel no different from, say, switching from painting with acrylic to painting with oil.

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